Doro's investment in products for senior citizens gives prestigious international design award

Doro's investment in products for senior citizens gives prestigious
international design award


Doro will receive the prestigious French Janus Award for design for the Doro
MemoryPlus 319ph telephone specially developed for senior citizens. The
telephone, which is part of Doro's new, successful Care Electronics business
area, has been specially designed for senior citizens with slight dementia and
problems with memory loss. Behind the winning design is a close collaboration
between Doro and the Swedish design firm Ergonomidesign. 
The Janus Award is a well-renowned French design award started in 1953 and run
by the French design institute, Institut Français Du Design. The jury consists
of fifty or so sociologists, behaviourists and experts from the business and
design world who judge new products and services on the French market. The award
is given every year to the products and services that best succeed in living up
to the five design criteria: Ergonomics, Aesthetics, Ethics, Economy and
Emotionality. 

The Doro MemoryPlus 319ph has been given the Janus Award in the health category
- Janus de la Santé. The French design award is a feather in Doro's cap and
could prove to be really significant for its continued success on the growth
area of Care Electronics in France, which is currently Doro's largest market. 

“We're very proud and happy to receive this award. It's proof that we are on the
right track in our investment in Care Electronics, products that facilitate the
everyday lives of senior citizens. It's also pleasing that our senior citizen
products are receiving attention from a design perspective, because this type of
product is traditionally limited in terms of form and functionality and has only
existed in a secluded part of the market,” says Jérome Arnaud, Doro's CEO.

The Doro MemoryPlus 319ph, which received the award, was launched last autumn
and is specifically designed for senior citizens who suffer from memory loss.
The design combines exceptional simplicity of form with functionality. The
telephone is characterised by its large memory buttons with space for photos and
an ergonomic shape for ease of use and greater comfort. The telephone has been
designed in close collaboration with Maria Benktzon, professor of industrial
design, and her colleagues at the Ergonomidesign design firm in Stockholm. 
“When designing it's important to realise that senior citizens have different
needs and there is no exact age for when we get old. We've focused on making the
telephone clear and intuitive so users instinctively understand how it works. We
also put user needs first, while not forgetting the aesthetic value,” says Maria
Benktzon.  
Doro will receive the French award at the Janus Award gala in Paris in
September. 

To download the high resolution image click here or go to www.doro.se.

For further information, please contact: 
Jérome Arnaud, CEO Doro, Tel: +33 1 30 07 17 01, email: jerome.arnaud@doro.com 
Maria Benktzon, Ergonomidesign, Tel: +46 733 61 12 14, email
maria.benktzon@ergonomidesign.com

To test Doro's design winning Doro MemoryPlus 319ph, please contact: 
Jonas Lidheimer, Sund Kommunikation, Tel: +46 739 62 02 92, email
jonas.lidheimer@sundkommunikation.se 



About Doro

With over 30 years' experience in telephony Doro is today characterised by
innovative and user-friendly consumer electronics products. The company develops
markets and sells a wide range of products in three business units: Home
Electronics, Business Electronics and Care Electronics. The company's products
are sold in more than 30 countries worldwide through a variety of retail
outlets, including electronics stores, online stores and specialized channels.
The company had sales of SEK 346 million in 2007. Doro's shares are quoted on
the Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doro
at www.doro.com.