OMX Nordic Exchange Copenhagen Nikolaj Plads 6 1067 Copenhagen K Announcement of BoConcept Executives' trading with securities In accordance with section 28 a of the Danish Securities Trading Act, BoConcept Holding A/S is required to publish information regarding trading in BoConcept Holding A/S shares and securities by Executives and persons closely associated with an Executive. The statement is based on a report which BoConcept Holding A/S has received from on of the Executives on 7 March 2008. Name: Hans Barslund Reason: President & CFO of the company Issuer: BoConcept Holding A/S ISIN: DK0060050201 Designation: Shares Nature of transaction: Purchase Trading date: 07.03.08 Market: Copenhagen Stock Exchange Number: 4,000 Market price DKK: 1,220,000 DKK Herning, 7 March 2008 Notification of insiders' trading 07.03.08 - 6/2008 Page 1 of 1