Announcement of BoConcept Executives' trading with securities


OMX Nordic Exchange Copenhagen
Nikolaj Plads 6               
1067 Copenhagen K             

Announcement of BoConcept Executives' trading with securities

In accordance with section 28 a of the Danish Securities Trading Act, BoConcept 
Holding A/S is required to publish information regarding trading in BoConcept   
Holding A/S shares and securities by Executives and persons closely associated  
with an Executive.                                                              

The statement is based on a report which BoConcept Holding A/S has received from
on of the Executives on 7 March 2008.                                           

Name:                  Hans Barslund                 
Reason:                President & CFO of the company
Issuer:                BoConcept Holding A/S         
ISIN:                  DK0060050201                  
Designation:           Shares                        
Nature of transaction: Purchase                      
Trading date:          07.03.08                      
Market:                Copenhagen Stock Exchange     
Number:                4,000                         
Market price DKK:      1,220,000 DKK                 

Herning, 7 March 2008

Notification of insiders' trading 07.03.08 - 6/2008 Page 1 of 1

Attachments

fo070308_gb.pdf