Entropic Communications Partners With Jiuzhou Electronics to Deliver Next Generation Digital Cable Set-Top Boxes

Jiuzhou Electronics Selects Entropic's RF4800 Silicon Tuner for Digital Cable Set-Top Box Platform


MIANYANG, China, March 21, 2008 (PRIME NEWSWIRE) -- Entropic Communications, Inc. (Nasdaq:ENTR), a leading provider of silicon solutions to enable connected home entertainment, has further increased its presence in China, the world's largest cable market. Today, Entropic announced that its RF4800 silicon tuner for digital cable set-top box design has been selected by Jiuzhou Electronics as a platform for their next generation digital cable set-top boxes. Jiuzhou Electronics is a leading backbone enterprise manufacturer of complete electronic systems for Digital Video Broadcasting, including DVB Systems for CATV system and Hybrid Fiber Cable (HFC) networks.

Speed to Market, Increased Integration and High Performance

The rapid conversion from analog cable to digital cable broadcasting in China has resulted in higher performance requirements and accelerated development cycles for cable operators.

"We are seeing a high demand for more integration and increased performance requirements. These requirements have created the need for innovation and new approaches, such as silicon tuners for digital set-top box applications," said Mr. Wang Qiang, Vice General Manager of Jiuzhou Electronics. "Jiuzhou Electronics partnered with Entropic Communications to develop a new generation of set-top boxes for digital cable applications. Entropic's RF4800 digital cable tuner delivers high performance even in older cable networks and provides our engineering teams with more efficient design and manufacturability. We look forward to more cooperation and joint developments in the digital cable market with Entropic Communications."

With superior signal sensitivity and a broad dynamic range, Entropic's RF4800 DVB-C silicon tuner is the perfect complement to Jiuzhou Electronic's existing technologies. The RF4800 provides all required RF and analog signal processing from the antenna to the demodulator IC input, including all front-end functions, a band-pass tracking filter, frequency conversion, staged gain control, and channel filtering blocks.

Eliminating Discrete Receiver Designs

As China's cable broadcasters are upgrading their cable plants from analog to digital cable technology, the need to rapidly implement high-quality digital cable set-top boxes (DVB-C) has become a top priority. High performance silicon tuners are capable of meeting the performance requirements of cable operators and are essential to the design of new set-top boxes capable of delivering digital video to subscribers.

"As the transition to digital cable accelerates, we are seeing more companies searching for ways to shorten product development cycles," stated John Graham, VP of Marketing at Entropic Communications. "Our RF product family meets this demand by providing manufacturers with an RF integrated circuit that eliminates the need to develop discrete receiver designs. We are proud to be partnering with Jiuzhou Electronics to bring the next generation digital cable set-top box solutions to market."

Jiuzhou Electronics is a top innovator in the design and development of digital set-top boxes. The company is a leader in the design and manufacture of products that comply with the DVB standard, including digital satellite television receivers and digital cable set-top boxes. Jiuzhou currently has over 20% of the DVB-C market share in China for digital cable set-top boxes and sells its solutions into Europe, Australia, North America, Southeast Asia and the Middle East.

About Jiuzhou Electronic Technology

Sichuan Jiuzhou Electronic Technology Co., Ltd, located in the science and technology focused city of Mianyang, Sichuan Province in western China, is a large backbone enterprise engaged in research, manufacture and trade of complete electronic units including DVB System, CATV system, HFC networks (Hybrid Fiber Cable), etc. Over its 45-year history, Jiuzhou has become a large-scale enterprise group possessing total assets of USD131 million and covering an area of 410,000 square meters with 5200 employees. Jiuzhou is the first company to receive ISO9000 certification in DVB-systems over HFC cable in China. It is the first state level high-tech enterprise in Sichuan recognized by the Ministry of Science and Technology (MOST) of China and the Chinese Academy of Sciences (CAS). Jiuzhou is one of 520 key national enterprises that are a State authorized technology center and post-doctoral program center. Jiuzhou CATV products have been leading the market in China for 18 years, and are growing in popularity in Europe, the Middle East and Southeast Asia.

About Entropic Communications

Entropic Communications, Inc. is a leading fabless semiconductor company that designs, develops and markets systems solutions to enable connected home entertainment. The company's technologies significantly change the way high-definition television-quality video and other multimedia content such as movies, music, games and photos are brought into and delivered throughout the home. For more information, please visit www.entropic.com.

The Entropic Communications logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4255

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding the functionality, advantages and deployment of Entropic's RF 4800 silicon tuner and the Chinese digital cable market. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the effects of competition; Entropic's dependence on a limited number of customers and ultimately service providers; Entropic's ability to introduce new and enhanced products on a timely basis; the risk that the market for high-definition television-quality video and other multimedia content delivery solutions based on the MoCA standard may not develop as anticipated; the effect of intellectual property rights claims; risks related to Entropic's international operations; and other factors discussed in the "Risk Factors" section of Entropic's Annual Report on Form 10-K for the fiscal year ended December 31, 2007. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.



            

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