Second Independent Study Confirms Protocall's TitleMatch in Billion Dollar Industry


COMMACK, N.Y., March 25, 2008 (PRIME NEWSWIRE) -- TitleMatch Entertainment Group, a subsidiary of Protocall Technologies Incorporated (OTCBB:PCLI), today cited a newly released research report by U.K. based Screen Digest that projects sales of DVDs manufactured on-demand will grow to over $1 billion by 2012. Release of the report marks the second study of the emerging business sector in recent months by a leading research firm.

Screen Digest projects that almost two thirds of the discs manufactured on-demand will create new revenue for movie studios and retailers, with the remainder replacing traditionally produced DVDs. The report also concludes that on-demand production will enable retailers to offer a huge range of titles "without the constraints associated with the traditional video supply chain."

Screen Digest analyst and research author Marie Bloomfield said, "The industry has an opportunity to establish a viable ODM (on-demand media) business, both in-store and online. Retailers, rights holders and consumers can all benefit from the on-demand retailing of a wide range of video content, and overall, the industry has the potential to reap significant financial value from a well-executed ODM strategy."

"We believe our company is in a remarkable position to capitalize on trends outlined in the Screen Digest report," said Syd Dufton, President of TitleMatch Entertainment. "Although we think the report may be conservative in its projections for the U.S. market, its publication is nonetheless a very strong indicator of the expected migration by movie studios and retailers to on-demand production."

The Screen Digest report follows a study released in December 2007 by William Blair & Company, in which the Chicago-based investment and research firm projected that as much as 25% of all DVDs sold in the coming years will be manufactured on-demand, amounting to over $6 billion in potential annual sales for the newly developing market.

Findings from Screen Digest were contained in a report entitled "On-Demand Media: Re-Inventing The Retail Business Model." Screen Digest is a leading source of business intelligence, research and analysis on global audiovisual media. Based in London, UK, Screen Digest has tracked the development of the world's media markets for more than 30 years. Further information on research reports by Screen Digest can be found at www.screendigest.com/

About TitleMatch Entertainment

A division of Protocall Technologies Incorporated (OTCBB:PCLI), TitleMatch Entertainment Group is the innovator of on-demand content distribution. Its flagship TitleMatch DVD On-Demand(tm) service allows retailers to burn brand-name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. Visit www.TitleMatch.com for more information.

This news release along with other investor information about Protocall Technologies is available at http://www.agoracom.com/IR/Protocall. To receive future news releases or request further information about Protocall Technologies, please email PCLI@agoracom.com.

The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.

Protocall Technologies Incorporated and its subsidiaries have no investment banking or research services affiliation with William Blair & Company.


            

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