Swedish Match AB appoints Rupini Bergström as Director International Media and PR

Swedish Match AB appoints Rupini Bergström as Director International Media and
PR 

Rupini Bergstrom has been appointed Director International Media Relations & PR
at the Swedish Match Group. Rupini Bergstrom will be responsible for Media
Relations outside the Nordic region, with a special focus on the business and
consumer media, while also supporting Swedish Match media and public relations
efforts around the regulation of smoke-free products in the E.U.

Rupini Bergstrom was previously Corporate Affairs Manager Scandinavia at the
Gallaher Group Plc., where she focused on media and public relations concerning
regulation in the Nordic region and the E.U.  Prior to that she spent 10 years
as an international business journalist, first as Deputy Bureau Chief for Dow
Jones Newswires in Stockholm and then as Nordic Correspondent for the Financial
Times. Most recently, she has been a features writer for Dow Jones Inc. in New
York.

Rupini Bergstrom starts her new position on April 1, 2008 and will report to
Henrik Brehmer, Senior Vice President Corporate Communications. Rupini Bergstrom
will be based in New York.

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Swedish Match is a global Group of companies with a broad assortment of
market-leading brands in smokeless tobacco products, cigars, pipe tobacco and
lights products. The Group's global operations generated sales of 12,551 MSEK
for the twelve month period ending December 31, 2007. Swedish Match shares are
listed on OMX Nordic Exchange in Stockholm (SWMA).
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Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com
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For information, please contact:
Henrik Brehmer, Senior Vice President Corporate Communications
Office +46 8 658 04 52, Mobile +46 76 111 34 14