PORTLAND, Ore., March 27, 2008 (PRIME NEWSWIRE) -- Chrome Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:TRAK) and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced that AutoTrader.com, the Internet's leading automotive marketplace and consumer information website, is utilizing a variety of Chrome data and content to provide images, information and functionality for AutoTrader.com's recently enhanced new car shopping website.
"Chrome's content and functionality are important components to AutoTrader.com's efforts to provide consumers the best and most complete new-car shopping experience," said AutoTrader.com President and CEO, Chip Perry.
AutoTrader.com licenses Chrome's products through AutoTrader.com's relationship with NADAguides.
AutoTrader.com's site enhancements raise the bar for what car buyers and sellers can expect in terms of information gathering, ease-of-use and selling impact when they visit the site. The improvements include an enhanced "Research and Compare" function utilizing Chrome data, high-resolution vehicle imagery and videos. These help visitors search for their ideal vehicle, allowing AutoTrader.com to connect even more buyers and sellers to facilitate the car-buying and car-selling processes. The research and compare functionality enables the less experienced or first-time car buyer to effortlessly search and review a variety of automobiles until they find the perfect car. Also, it allows experienced car buyers, and those with a specific model or make in mind, to quickly zero in on the right car at the right price.
"We are pleased to be partnering with AutoTrader.com through NADAguides to deliver these state-of-the-art features to the most heavily trafficked site in the industry," said Chrome Systems General Manager, Peter Batten. "Chrome's products, data and images provide car shoppers visiting AutoTrader.com with a comprehensive and seamless experience that gives consumers all the information they need to make an informed decision."
About Chrome (www.chrome.com)
Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(r), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq:TRAK).
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online -- dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of Chrome's products and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include: including selling additional products and services to existing and new customers; Chrome's success in expanding its customer base and product and service offerings; and other risks listed in the DealerTrack's reports filed with the SEC, including its 2007 Form 10-K. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.
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