DGAP-Adhoc: EM.Sport Media AG raises its stake in Highlight Communications AG – change planned in Board of Directors of Highlight Communications


Highlight Communications AG / Strategic Company Decision

31.03.2008 

Release of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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EM.Sport Media AG, Ismaning/Munich, has informed Highlight Communications
AG that it today acquired a further 5.33 million shares of Highlight
Communications. The seller of the shares is KF 15 GmbH & Co. KG in Munich.
This increases the stake held by EM.Sport Media in Highlight Communications
by 11.3 percent from 26.3 percent to 37.6 percent. EM.Sport Media intends
to continue building its shareholding in Highlight Communications.

Highlight Communications has been informed that, in return for the
purchased shares, EM.Sport Media is paying KF 15 34.9 million Euro in cash
plus 4.346 million shares in EM.Sport Media AG from treasury-held stock.
Based on the Xetra closing share price on March 28, 2008 (2.83 Euro), this
equates to a transaction price of 8.85 Euro per Highlight Communications
share.

The transaction remains subject to the approval of the German and Austrian
antitrust authorities and must be reported to the Bavarian Regulatory
Authority for Commercial Broadcasting (BLM) and the Commission on
Concentration in the Media (KEK).

In order to intensify and accelerate the unification of the two companies,
changes are to be made to the controlling bodies of the media houses.
Bernhard Burgener, current President (Chairman) of the Board of Directors
of Highlight Communications, shall take over the position of CEO of
EM.Sport Media AG on September 1, 2008 as the successor of Werner E.
Klatten. At the next Annual General Meeting of EM.Sport Media AG, Klatten,
who has been CEO of EM.Sport Media AG since 2001, shall be nominated for
election to the Company’s Supervisory Board as of September 1, 2008.

Furthermore, at the Annual General Meeting of Highlight Communications AG
on May 30, 2008, Werner E. Klatten shall be nominated for election to the
Company’s Board of Directors, where he shall take over the position of
President (Chairman) from Mr Burgener. It is planned that Mr Burgener in
future retain the position of 'Delegierter' (CEO) of Highlight
Communications’ Board of Directors. These moves thus guarantee a unified
and efficient management structure for the purposes of bringing together
the two media houses.


For questions, please contact:

HIGHLIGHT COMMUNICATIONS AG
Martin Wagner
Vice President of the Board of Directors
CH-4133 Pratteln BL
Telefon: 0041 61 816 96 91 / 0041 79 597 85 14
e-mail: martin.wagner@hlcom.ch


DGAP 31.03.2008 
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Language:     English
Issuer:       Highlight Communications AG
              Netzibodenstrasse 23b
              4133 Pratteln
              Schweiz
Phone:        +41 61 816 96 96
Fax:          +41 61 816 67 67
E-mail:       info@hlcom.ch
Internet:     www.hlcom.ch
ISIN:         CH0006539198
WKN:          920299
Indices:      SDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Hannover, Düsseldorf, Hamburg, München, Stuttgart
End of News                                     DGAP News-Service
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