DGAP-Adhoc: EM.Sport Media AG increases stake in Highlight Communications AG – change in leadership planned at EM.Sport Media

| Source: EQS Group AG EQS Group AG 

EM.Sport Media AG / Strategic Company Decision

31.03.2008 

Release of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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EM.Sport Media AG increases stake in Highlight Communications AG – change
in leadership planned at EM.Sport Media

Ismaning, March 31, 2008 – EM.Sport Media AG today acquired a further 5.33
million shares in Highlight Communications AG. The seller of the shares is
KF 15 GmbH & Co. KG, Munich. This increases the stake held by EM.Sport
Media in Highlight by 11.3 percent from 26.3 percent to 37.6 percent.
EM.Sport Media intends to continue building its shareholding in Highlight
Communications.

Against the backdrop of the current upheaval on international financial
markets, EM.Sport Media successfully renegotiated the amount and structure
of the purchase price for the acquisition of the further 11.3 percent of
Highlight. In return for the purchased shares, EM.Sport Media is paying KF
15 34.9 million Euro in cash plus 4.346 million shares in EM.Sport Media AG
from treasury-held stock. Based on the Xetra closing share price on March
28, 2008 (2.83 Euro), this equates to a transaction price of 8.85 Euro per
Highlight share.

The transaction remains subject to the approval of the German and Austrian
antitrust authorities and must be reported to the Bavarian Regulatory
Authority for Commercial Broadcasting (BLM) and the Commission on
Concentration in the Media (KEK).

In order to intensify and accelerate the unification of the two companies,
changes are to be made to the controlling bodies of the media houses. At
the next Annual General Meeting of EM.Sport Media AG, Werner E. Klatten,
who has been CEO of the Company since 2001, shall be nominated for election
to its Supervisory Board as of September 1, 2008. It is envisaged that he
fills the position of Deputy Chairman of the Supervisory Board. At the same
time, his successor to the position of CEO of EM.Sport Media AG shall be
Bernhard Burgener, current President (Chairman) of the Board of Directors
of Highlight Communications.

On May 30, 2008, the Annual General Meeting of Highlight Communications AG
will receive the recommendation to elect Werner E. Klatten to the company’s
Board of Directors, where he will take over the function of President
(Chairman) from Mr Burgener. It is planned that Mr Burgener in future
retain the position of the 'Delegierter' (CEO) of Highlight Communications’
Board of Directors. These moves thus guarantee a unified and efficient
management structure for the purposes of bringing together the two media
houses.

ISIN: DE0009147207, DE000A0GQKR4, DE000A0A7RR7
WKN: 914720, A0GQKR, A0A7RR
Listed: Regulated Market (Prime Standard) in Frankfurt; Regulated
unofficial market of Frankfurt stock exchange, Regulated unofficial market
Berlin, Düsseldorf, Hamburg, München, Stuttgart


Contact:
Contact PR:
EM.Sport Media AG, Sabine Lais, Tel.: +49 (0) 89  99 500 461, 
Fax: +49 (0) 89  99 500 466
Frank Elsner Kommunikation für Unternehmen GmbH, Tel.: +49 (0) 5404  91 92
0,
Fax: +49 (0) 5404  91 92 29

Contact IR: 
EM.Sport Media AG, Jens Stahmann, Tel.: +49 (0) 89  99 500 436, 
Fax: +49 (0) 89  99 500 433

EM.Sport Media AG
Muenchener Strasse 101g, 85737 Ismaning, Registered Office: Ismaning
Tel.: +49 (0) 89  99 500 0, Fax: +49 (0) 89  99 500 111



DGAP 31.03.2008 
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Language:     English
Issuer:       EM.Sport Media AG
              Münchener Str. 101g           85373 Ismaning
              Deutschland
Phone:        089 / 99500 - 436
Fax:          089 / 99500 - 433
E-mail:       ir@emsportmedia.ag
Internet:     http://www.emsportmedia.ag
ISIN:         DE0009147207, DE000A0GQKR4, , DE000A0A7RR7, 
WKN:          914720, A0GQKR, A0A7RR
Indices:      SDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, München, Stuttgart
End of News                                     DGAP News-Service
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