Axis takes video surveillance to new heights

Axis takes video surveillance to new heights

Axis Communications today announced the introduction of a new generation network
video products built upon the in-house developed ARTPEC-3 chip. The new product
generation includes H.264 video compression standard which is more cost
efficient and will simplify deployment and management of large systems.

With the introduction of a new generation network video solutions, Axis takes
video surveillance to new heights. By integrating the H.264 video compression
standard into every new generation product, Axis will boost the capabilities of
modern video surveillance. 

“Introducing this new generation is a natural step for Axis. It further
highlights the well-known benefits of network video solutions in terms of
creating cost-efficient, flexible and scalable solutions. With our new
generation, these advantages become even more evident compared to analog
solutions”, says Anders Laurin, Executive Vice President.

By using H.264 in all new generation network cameras, video encoders and video
management systems Axis saves up to 50 % of storage and network bandwidth
compared to MPEG-4 Part 2 and up to 80 % compared to Motion JPEG. This allows
for more cost effective video-surveillance systems and simplified deployment and
management of large-scale video surveillance systems.

“The user can either cut the costs for bandwidth and storage or use the new
technology to increase the frame rate and image quality with a maintained cost”,
says Anders Laurin.

The H.264 standard is a future proof technology already featured in a number of
business and consumer applications, such as the Blu-Ray Disc format, HDTV and
telecommunications and broadcasting solutions. 

The deployment of the new generation network video solutions will start during
the third quarter half of 2008. 


For further information, please contact:
Margareta Lantz, Manager IR&Corporate Communications, Axis Communications 
Phone: + 46 46 272 18 00, E-mail: pressoffice@axis.com


About Axis Communications
Axis is an IT company offering network video solutions for professional
installations. The company is the global market leader in network video, driving
the ongoing shift from analog to digital video surveillance. Axis products and
solutions focus on security surveillance and remote monitoring, and are based on
innovative, open technology platforms.
Axis is a Swedish-based company, operating worldwide with offices in 18
countries and cooperating with partners in more than 70 countries. Founded in
1984, Axis is listed on the OMX Nordic Exchange, Large Cap and Information
Technology. For more information about Axis, please visit our website at
www.axis.com.