Boss Media acquires games supplier Dynamite Idea

Boss Media acquires games supplier Dynamite Idea

Boss Media acquires Dynamite Idea of England, a world leading supplier of fixed
odds games for many of the leading e-gaming brands such as Ladbrokes and Unibet.
The acquisition of Dynamite Idea extends Boss Media's instant games portfolio
based on Flash technology.
“Dynamite Idea is a leading game development studio with a proven and successful
portfolio of instant games“, says Eric Matsgård, Vice President Products, at
Boss Media. “We believe that our new own instant casino combined with Dynamite
Idea's fixed odds and slots portfolio, is a very compelling offering for
operators“, continues Matsgård.
Dynamite Idea will offer its portfolio of games through Boss Media's new Instant
Gaming Platform and the recently launched Gaming Management System. The solution
will enable players to access Dynamite Idea and Boss Media games with single
sign-on as side games to, for instance, Boss Media Bingo and Poker and the newly
launched Instant Casino.

“Dynamite Idea are extremely pleased to have concluded this transaction.
Separately the two companies have enjoyed great success and together we
represent a hugely compelling package of gaming titles allied to a sophisticated
platform. As soon as we began discussions with Boss it was clear that there was
a meeting of minds, all the people we know at Boss share the same enthusiastic
ambitions for the joint companies moving forward“, says Simon Caddy, Founder and
CEO of Dynamite Idea.
For further information, please contact: 
Eric Matsgård, Head of Marketing and Products, Boss Media AB (publ), 
telephone: +46 (0)70 22 45 09, e-mail: eric.matsgard@bossmedia.se

Fredrik Ruben, Head of Business Development, Boss Media AB (publ), 
telephone: +46 (0)70 427 41 10, e-mail: fredrik.ruben@bossmedia.se

Advisors:
Financial advisor to Boss Media was HDR Partners.


Boss Media AB (publ) is one of the world's leading independent and total
suppliers of systems for digitally distributed gaming entertainment. Boss Media
develops gaming system solutions for such distribution channels as personal
computers/Internet, interactive gaming terminals and digital- TV. Licensees are
offered a customized gaming system, an integrated payment system and operator
related services. The Boss Media-share is listed on the OMX Nordic Exchange list
(Small Cap/IT). More information about Boss Media is available at
www.bossmedia.com