COMME DES GARÇONS IN COLLABORATION WITH H&M THIS AUTUMN

COMME DES GARÇONS IN COLLABORATION WITH H&M THIS AUTUMN

Comme des Garçons' founder and head designer Rei Kawakubo will create this
autumn's guest designer collection at H&M. Rei Kawakubo, famous and admired for
her creativity and artistry, will design a women's and a men's collection, with
some pieces for children too. Accessories and an exclusive unisex fragrance will
also be included in the collection."I have always been interested in the balance between creation and business. It
is a dilemma, although for me creation has always been the first priority. It is
a fascinating challenge to work with H&M since it is a chance to take the
dilemma to its extreme, and try to solve it", says   Rei Kawakubo, Comme des
Garçons.

“Rei Kawakubo has been at the top of our wish list for a long time and we are
thrilled that she has chosen to collaborate with us. We have tremendous respect
for Kawakubo's fashion philosophy of questioning fashion's ingrained patterns,
and admire her artistic approach to design. We are particularly excited that the
collection will be launched in Japan, Kawakubo's native country, at the same
time as the launch of our new store there", explains Margareta van den Bosch,
creative advisor, H&M.

The world launch of the collection will be at the opening of H&M's second store
in Tokyo, Japan, in the beginning of November. Launch date for other H&M markets
will be a few days later.

Comme des Garçons Ltd was established in 1973 as a company based on creativity
and originality. Always pushing the frontiers of design and never accepting the
status quo, Comme des Garcons now produces 14 different brands and employs
nearly 700 people, with shops in over 25 countries.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is
synonymous with affordable as well as up-to-date and high quality fashion. H&M
has a wide product range that is divided into a number of different concepts for
women, men, teenagers, children and cosmetics. The company's clothing
collections are created by its own designers, pattern makers and buyers. H&M has
around 68,000 employees and over 1,500 H&M-stores in 28 countries. For further
information visit www.hm.com.


Contact persons H&M
Kristina Stenvinkel, Communications Manager
Telephone: +46 8 796 39 08
Mobile: +46 70 796 54 40
E-mail: stenvinkel@hm.com  

Annacarin Björne, Press Officer 		
Telephone: +46 8 796 57 57		
Mobile: +46 70 796 55 74		
E-mail: annacarin.bjorne@hm.com
The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under the Securities Exchange and Clearing
Operations Act and/or the Financial Instruments Trading Act. It was released for
publication at 08:00 (CET) on April 3, 2008.