BOSTON, MA--(Marketwire - April 3, 2008) - Multi-Party Supply Chain Management involves
processes which span customers, business units, outsourced manufacturing
partners, and other value chain partners. It is imperative that multi-party
SCM needs to be managed well during this era of global supply chain
transformation. In order to analyze how technology enablers are helping
companies manage supply chain transformation and illustrate how innovators
are gaining an ROI from their technology initiatives, Aberdeen Group, A
Harte-Hanks Company (
NYSE:
HHS), announced its recent study, "Supply Chain
Innovator's Technology Footprint 2008," which published April 1, 2008.
Eighty percent (80%) of companies worldwide that were surveyed in December
2008 are involved in supply chain transformation, either domestically or
internationally, with cost containment and customer service demands as well
as green supply chain initiatives as key drivers. "The ability to respond
to these market drivers is emerging as critical to a company's success.
Innovative companies are creating multi-party SCM processes in order to
distinguish themselves from the marketplace," says Nari Viswanathan,
Research Director, Supply Chain & Logistics.
Over 805 survey respondents voiced their experience and opinions, and among
them, more than 40% identified BPM, along with Supply Chain Event
Management (SCEM), and Master Data Management (MDM) as the top three supply
chain infrastructure technologies that are being viewed with high priority
among line of business users. When asked about their top application
investment areas, Supply Chain Visibility, Sales and Operations Planning
and Inventory Management were rated as the top three areas of focus.
"Multi-party SCM processes for large enterprises cannot be enabled fully
through a traditional packaged application approach. There is a need for a
comprehensive business process layer that ties existing investments in ERP
or APS systems with add-on business components that can fill gaps in
capabilities," says Viswanathan.
A complimentary copy of this report is made available due in part by the
following underwriters: IBM, Infor, Proact, and Sterling Commerce. To
obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4627.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Nari Viswanathan
Aberdeen Harte-Hanks
(617) 854-5293
Nari.Viswanathan@aberdeen.com