NOTICE TO ATTEND THE ANNUAL GENERAL MEETING - TRADEDOUBLER AB (publ.)

The shareholders of TradeDoubler AB (publ.) (556575-7423) are hereby
summoned to the annual general meeting of the shareholders to be held
on Tuesday 6 May 2008, 4:00 pm, at Musiksalen, Norra Latin,
Drottninggatan 71b, Stockholm. Registration for the meeting will
commence at 3.15 pm.

A.                        Participation
Shareholders who wish to participate in the annual general meeting of
the shareholders must (i) be recorded as shareholders in the register
of shareholders maintained by VPC AB (the Swedish Securities Register
Centre) on 29 April 2008 and (ii) notify the company of their
intention to attend the meeting no later than on 29 April 2008, at
4:00 pm. The notification shall be made in writing to TradeDoubler AB
(publ.), Barnhusgatan 12, 8tr, 111 23 Stockholm, by telefax 08-40
50 844 or by e-mail bolagsstamma@tradedoubler.com. When the
shareholders notify the company they shall state their name, personal
identity number/registration number, address, telephone number,
registered holding of shares and, when applicable, number of
assistants. Shareholders who are represented by a proxy should send
the original power of attorney, signed and dated by the shareholder,
to the company in advance of the meeting.

Shareholders whose shares are registered in the name of a nominee
through the trust department of a bank or similar institution must,
in order to participate in the annual general meeting of the
shareholders, request that their shares are temporarily re-registered
in their own names in the register of shareholders maintained by VPC
AB. Such registration must be effected by VPC AB not later than on 29
April 2008. This means that shareholders who need such registration
must well in advance of 29 April 2008 notify the nominee thereof.

Any personal record data from powers of attorney and the register of
shareholders maintained by VPC AB will be used for necessary
registration and preparation of the voting list for the annual
general meeting of the shareholders.

At the time of issuing notice to attend the annual general meeting of
the shareholders, the company has in total 28,581,633 registered
shares, corresponding to in total 28,581,633 votes.


B.                        Matters at the Annual General Meeting

B.1            Proposed Agenda

               1.         Opening of the meeting.
               2.         Election of the chairman of the meeting.
               3.         Preparation and approval of the voting
list.
               4.         Approval of the agenda.
               5.         Election of one or two persons to certify
the minutes.
               6.         Consideration of whether the meeting has
been properly called.
               7.         Presentation of the annual accounts and the
auditors' report and the consolidated accounts and the consolidated
auditors' report.
               8.         The managing director's presentation.
               9.         Report by the chairman of the board of
directors on the work of the board of directors, the remuneration
committee and the audit committee, and report by the chairman of the
nomination committee on the work of the nomination committee.
               10.       Resolutions regarding:
                           a)        adoption of the profit and loss
account, the balance sheet and the consolidated profit and loss
account and the consolidated balance sheet,
                           b)       allocation of the company's
result according to the approved balance sheet, and
                           c)        discharge from liability for the
members of the board of directors and the managing director.
               11.       Determining the number of members of the
board of directors.
               12.       Decision on remuneration of the board of
directors and the auditors.
               13.       Election of the directors of the board.
               14.       Election of the chairman of the board of
directors.
               15.       Election of the nomination committee.
               16.       Decision on principles for compensation and
other conditions of employment of the company management.
               17.              Decision on the board's proposal for
a performance based share program for senior management and key
employees.
               18.              Decision on the board's proposal
regarding acquisition and transfer of own shares.
               19.              Other matters.
               20.              Conclusion of the meeting.

      B.2            Proposals for decision

Item 2 - Proposal of chairman of the meeting

The nomination committee proposes Kjell Duveblad, chairman of the
board of directors, as chairman of the meeting.

Item 10 b) - Allocation of the company's result

The board of directors and the managing director propose a dividend
of SEK 2:75 per share and Friday 9 May 2008 as record date for the
dividend. If the meeting decides according to the proposal, the
dividend is expected to be distributed by VPC on 14 May 2008.

Items 11-14 - Proposal for the election of the board of directors,
remuneration of the board and the auditors, etc.

The nomination committee has consisted of Ramsay Brufer representing
Alecta Pensionsförsäkring (chairman), Anders Ljungqvist representing
AMF Pensionsförsäkring and AMF Pension Fonder, Åsa Nisell
representing Swedbank Robur Fonder and Kjell Duveblad chairman of the
board of directors. As the nomination committee consisted mainly of
institutional shareholders, the nomination committee decided to coopt
Felix Hagnö as member of the committee. Felix Hagnö is one of the
founders of the company, the largest non-institutional owner and a
member of the board of directors.

The nomination committee has unanimously proposed:

-                    that the number of members of the board of
directors shall amount to nine;

-                    that the compensation to the board of directors
shall amount to: SEK 450,000 to the chairman of the board of
directors, SEK 250,000 to the vice chairman of the board of
directors, SEK 200,000 to each of the other directors of the board,
and for committee work, to the directors appointed by the board of
directors: SEK 75,000 to the chairman of the audit committee and
SEK 50,000 to each of the other members of the audit committee and
SEK 50,000 to the chairman of the remuneration committee;

-                    that the auditors shall be entitled to a fee in
accordance with the amount invoiced;

-                    that the following persons are re-elected as
directors of the board: Elisabeth Annell, Kristoffer Arwin, Kjell
Duveblad, Felix Hagnö, Martin Henricson, Lars Lundquist, Rolf Lydahl
and Lars Stugemo;

-                    that Nicholas Hynes is new-elected as director
of the board; and

-                    that Kjell Duveblad is re-elected as chairman of
the board of directors.

It is noted that the registered public accounting firm KPMG Bohlins
AB, which was elected as auditor at the annual general meeting held
in 2005, will remain as auditor with Carl Lindgren as the auditor in
charge.

Item 15 - Proposal for election of the nomination committee

The nomination committee proposes the following with respect to the
company's nomination procedure.

1.      That the company shall have a nomination committee consisting
of four members. The members of the nomination committee shall
comprise of one representative for each of the three shareholders
controlling the greatest number of votes that wish to appoint such a
representative as well as the chairman of the board (convenor of the
first meeting). The nomination committee's term of office is in
effect until a new nomination committee is elected. The chairman of
the nomination committee shall be the representative who represents
the shareholder controlling the greatest number of votes, unless the
members decide differently.

2.      That the nomination committee shall be formed based on the
shareholding statistics from VPC as per the last business day in June
2008, and other shareholding information which is available to the
company at that point in time. In the assessment of which
shareholders constitute the three shareholders controlling the
greatest number of votes, a group of shareholders shall be deemed to
be one shareholder if they have been (i) grouped as owners in the VPC
system or (ii) announced and notified the company that they have
reached an agreement in writing implying that they will by way of
coordinated exercise of voting rights, take a long-term and united
position regarding the company's management. The names of the
appointed shareholder representatives and the names of the
shareholders they represent shall be announced as soon as they have
been elected.

3.      That if, during the nomination committee's term of office,
one or more shareholders who appointed a representative(s) to the
nomination committee no longer are among the three shareholders
controlling the greatest number of votes, the representatives
appointed by such shareholder(s) shall resign and be replaced by a
new representative/new representatives appointed by the
shareholder(s) that at that time is/are among the three
shareholder(s) controlling the greatest number of votes not already
represented in the nomination committee. Unless specific reasons are
at hand, no changes shall occur in the nomination committee's
composition if merely marginal changes in the number of votes have
occurred, or if the changes have occurred later than three months
prior to the annual general meeting of the shareholders. Shareholders
that belong to the three shareholders controlling the greatest number
of votes as a result of a more significant change in the number of
votes, later than three months prior to the annual general meeting of
the shareholders, shall however have the right to appoint a
representative to be attached  to the nomination committee.
Shareholders that have appointed a representative as member to the
nomination committee have the right to dismiss such member and
appoint a new representative as member of the nomination committee.
Changes in the nomination committee's composition shall be made
public as soon as such have occurred.

4.      That the nomination committee shall draw up proposals, in the
issues mentioned below, for presentation to and decision by the
annual general meeting of the shareholders 2009:
a)      proposal of chairman of the annual general meeting of the
shareholders,
b)      proposal of board of directors,
c)      proposal of chairman of the board of directors,
d)     proposal of auditors,
e)      proposal of remuneration and other compensation to each
member of the board of directors, for work of the board of directors,
and compensation for committee work,
f)       proposal of remuneration to the company's auditors, and
g)      proposal of the nomination committee for the annual general
meeting   of the shareholders 2010.

5.      That the nomination committee in connection with its
assignment also shall perform the duties that according to the Code
of Corporate Governance (Sw: bolagsstyrningskoden) are incumbent on
the nomination committee, inter alia to forward certain information
to the company in order for the company to perform its duty of
information according to the Code and that the company at the request
of the nomination committee shall provide personnel facilities such
as secretarial functions in the nomination committee to facilitate
the work of the nomination committee. In case of necessity, the
company should also be able to bear reasonable costs of external
consultants that the nomination committee considers necessary in
order for the nomination committee to perform its assignment.


Item 16 - Proposal for determining the principles for compensation
and other conditions of employment of the company management

The board of directors' proposal for principles of compensation and
other employment terms of the company management is, in summary, that
the compensation shall be competitive on the local market in order to
attract, motivate and retain highly skilled employees.  Growth and
improvement of the earnings of the business shall be rewarded and
there shall be a maximum limit for the variable salary.

Total remuneration shall be based on four main components; base
salary, short term incentives, pension benefits and long term
incentives.

Short term incentives shall be in line with local market conditions
and shall reward growth, earnings of the business and have a uniting
effect for the group. There shall be a maximum for variable salary,
normally 50 percent of the base salary.

The board intends to offer company management and key employees to
participate in a long term incentive program (item 17 below).

Matters regarding the terms of employment for the President & CEO
will be decided by the board. The President & CEO decides the terms
of employment for the other company management, after approval from
the remuneration committee.

The board or the remuneration committee may deviate from these
principles if special reasons are at hand in an individual case.

Item 17 - Proposal for a performance based share program for senior
management and key employees

The board of directors proposes that the general meeting passes a
resolution regarding a performance based share program for 2008 (the"Program") substantially in accordance with the following.

The aim of Program is to stimulate the participants, whose efforts
are deemed to have a direct impact on the company's result,
profitability and value growth, to further increased efforts, by
aligning their interests and perspectives with those of the
shareholders.
Performance shares and performance criterion
The Program is based on performance shares. A performance share under
the Program is a right to acquire one share in TradeDoubler for SEK
10 at a future date. The outcome of the Program, i.e. the number of
allocated performance shares that can be utilised, is dependent on
how a pre-determined performance criterion is fulfilled. The
performance criterion is measured during an initial three year
period. The Program is proposed to have a duration of five years
including the performance period, and to comprise of not more than
240,000 performance shares allocated to not more than 80 persons (the
President & CEO, senior management and key employees). To reach
outcome of performance shares under the Program, there must be an
increase in earnings per share of not less than 10 per cent annually
in average during the performance period. To reach full outcome of
performance shares under the Program, there must be an increase in
earnings per share of not less than 29 per cent annually in average
during the performance period. Based on the chosen performance
criterion and statistics, the expected outcome for the Program is
approximately 50 per cent.

Allocation
The maximum number of performance shares that can be allocated is
240,000. The maximum allotment to the President & CEO is 23,000
performance shares and to the remainder of the Group Management Board
120,000 performance shares.

The participants in the Program shall be compensated for dividends to
the shareholders during the whole duration of the Program. Thus, the
number of shares to which each performance share carries a right will
be recalculated annually during the term of the Program, taking
dividend into account.
Dilution and cost
If and when the performance shares are utilised, the company will
deliver already issued shares, i.e. no new shares will be issued in
conjunction with the Program.

The estimated cost of the Program is approximately 14 MSEK.

Hedging
The Program leads to certain financial exposure for the company, due
to market price changes for the TradeDoubler share. This exposure
will be hedged by acquisition of own shares.
A resolution according to this item 17 is valid where supported by
shareholders representing more than half (1/2) of the votes cast.





Item 18 - Proposal regarding acquisition and transfer of own shares

18.A Authorisation to acquire and sell own shares
The board proposes that the meeting resolves to authorise the board
to decide on the acquisition and sale on the exchange of the
company's own shares for the performance based share program for 2008
substantially in accordance with the following:
1. A maximum of 260,000 shares may be acquired and sold on the OMX
Nordic Exchange Stockholm, which corresponds to less than ten per
cent of the total number of shares in the company.
2. The authorisation may be utilised on one or more occasions,
however not longer than until the 2009 annual general meeting.
3. Acquisition and sale of shares may only take place at a price
within the price
interval at any time recorded on the OMX Nordic Exchange Stockholm,
and this shall refer to the interval between the highest buying price
and the lowest selling price.

A resolution according to this item 18.A is valid where supported by
shareholders representing not less than two-thirds (2/3) of both the
votes cast and the shares represented at the general meeting.

18.B Resolution regarding transfer of own shares
The board proposes that the annual general meeting resolves that not
more than 260,000 of the acquired shares in the company may be sold
substantially in accordance with the following:
1. Participants in the performance based share program for 2008
("Participants") shall, with deviation from the shareholders'
pre-emption right, have the right to acquire the shares, with a right
for each and every Participant to acquire a maximum of the number of
shares that follows from the terms and conditions of the Program.
2. The right to acquire shares may be exercised in the period when
the Participants are entitled to acquire shares under the Program.
3. The Participants shall effect payment for the shares within the
time limits and in a way described in the terms and conditions of the
Program.
4. The price of each share shall be SEK 10.

A resolution according to this item 18.B is valid where supported by
shareholders representing not less than nine-tenths (9/10) of both
the votes cast and the shares represented at the general meeting.

C.                      Miscellaneous

The annual accounts and the auditors' report and the board of
directors' complete proposals for resolutions regarding agenda items
16-18 will be kept available at the company's office at TradeDoubler
AB (publ.), Barnhusgatan 12, 8th floor, 111 23 Stockholm, at the
latest two weeks prior to the annual general meeting of the
shareholders. The board of directors' complete proposals for
resolutions will also be available at the Company's website:
www.tradedoubler.com. Copies of the documents will be sent to
shareholders that so request and state their address.

                         ------------------

                       Stockholm in April 2008

          The board of directors of TradeDoubler AB (publ.)

About TradeDoubler
Following the launch of TD Technology in Japan, TradeDoubler has
extended its reach into the Asia Pacific region and now enjoys a
global presence. Traditionally a pan-European digital marketing
company offering a range of performance-based marketing solutions,
TradeDoubler's products and services provide companies with the tools
and expertise to drive results online whether they are looking to
generate sales or drive brand awareness. Headquartered in Sweden, the
company boasts a unique European reach with local offices in 18
countries across Europe. With a breadth of expertise across multiple
industry sectors and a network of more than 118,000 website
publishers TradeDoubler helps deliver online results for over 1,500
advertisers across Europe including a mix of local and international
companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.
Please visit www.tradedoubler.com for further information.