DGAP-News: m4e AG: Rainbow S.p.A. and m4e AG sign volume and co-production agreement

m4e AG / Agreement/Agreement

09.04.2008 

Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Munich/Gruenwald, Loreto/Ancona, 09. April 2008: Italian hit animation
studio Rainbow S.p.A. ('Winx Club', 'Monster Allergy', 'Huntik') and the
German brand management & media company m4e AG signed a 5 year volume and
co-production agreement today.

The agreement gives m4e AG the right to the next season of the animated hit
series 'Winx Club' as well as the new, highly expected animated TV-show
'Pixie' which is based on the famous characters from 'Winx Club'. m4e AG
will manage all rights incl. TV, home entertainment, merchandising,
publishing and promotions.
On top of the contract the company has the first look rights to Rainbow’s
new shows over the next years. m4e AG guarantees to acquire at least one
show per year on a pre-sale basis.

Major part of the deal is the co-production agreement: m4e AG and Rainbow
S.p.A. will at least co-produce one show every two years, beginning with
the new Rainbow development scheduled for delivery beginning of 2010.

For m4e this contract means another important cornerstone for pursuing its
consequent expansion strategy since going public in July 2007.

'For many years we are enjoying a very close and trustful relationship with
Rainbow. It is only a logical step for us to strengthen this relationship.
Rainbow is one of the leading worldwide animation producers and has
delivered fantastic results - and we are very proud to be part of that. The
agreement is a major step forward for m4e AG and due to the same business
philosophies, Rainbow and m4e are a perfect fit to create successful shows
and brands', says Hans Ulrich Stoef, CEO of m4e AG.

'After a positive cooperation period with m4e which lead to a great sucess
of our properties 'Monster Allergy' and 'Winx Club' on the German market,
Rainbow has decided as a natural evolution of this strategic relationship
to strenghten the business relation with m4e. We are very happy to announce
that - being very satisfied with this long term relationship - today we
have finalized an important deal that gives Rainbow a further enhancement
of the coverage of the German-speaking market', explains Iginio Straffi,
President and CEO of Rainbow S.p.A.

Gruenwald, 09.04.2008
m4e AG – Executive Board


About m4e AG:
m4e AG is a brand management- and media company that is specialized on the
development and utilization of high-value brands and intellectual property
rights (IP-rights). According to its company credo 'made for
entertainment', m4e deals with the development as well as the build-up and
extension of brand capable sports-, entertainment-, and personality rights.
m4e acts as an interface between licensors and licensees and, via its
participation in the LUCKY PUNCH production company, develops its own
entertainment and IP rights.
m4e’s business areas are TV-production, licensing, home entertainment,
merchandising, publishing, interactive & new media as well as the
production of textiles and accessories through the subsidiary company
Tex-Ass GmbH. m4e is operating as exclusive and worldwide licensing- &
merchandising agent for the German Football Association (DFB) / the German
Football National Teams. m4e also markets IIHF (100 years IIHF –
International Ice Hockey Federation), NHL (National Hockey League), 4Kids
Entertainment (Dinosaur King, The Dog), Alliance Atlantis (Dragon Booster,
Lunar Jim), Batrax Entertainment / Nerd Corps (Storm Hawks), Big Bocca
(Huntik), Rainbow S.p.A. (Monster Allergy, Winx Club, Winx Club feature
film), Staraoke, etc.
In addition to this m4e AG works in the area of media cooperations for the
TV stations RTLII / Pokito, Premiere and GIGA.

About Rainbow S.p.A.:
Rainbow was founded in 1995 and quickly become a successful player in the
children entertainment industry. Riding on the valuable experience of its
founder, Iginio Straffi, and the highly talented staff, Rainbow is today a
leading TV and Film production studio with worldwide successful properties
namely Winx Club, Pixie, Huntik, Tommy & Oscar, Monster Allergy, and
Prezzy.
With two large animation studios, one in Loreto – the headquarter - and the
other one in Rome, Rainbow is the largest CGI film studio in Europe.
Between the two studios, Rainbow hires over 200 people from production (2D
and 3D) to TV and Licensing distribution of its contents.

Another division of Rainbow Group is Rainbow Distribution BV, based in
Holland, that is responsible for the licensing business in Central and
Northern Europe countries.
The newest company in the group is Tridimensional Srl, which is the leading
publisher with highest market shares in the teen/twens magazines business
in Italy.


Links:
http://www.m4e.de
http://www.rbw.it


Presscontact

m4e AG 
Investor Relations
Susan Hoffmeister
Alpenveilchenstr.4
82031 Gruenwald

T +49-89-210195-0
F +49-89-210195-99
Email ir@m4e.de

Public Relations 

Josef Hofer 
Alpenveilchenstr. 4 
82031 Gruenwald 

T +49-89-210195-55 
F +49-89-210195-99 
Email hofer@m4e.de  



DGAP 09.04.2008 
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Language:     English
Issuer:       m4e AG
              Alpenveilchenweg 4
              82031 Grünwald
              Deutschland
Phone:        +49 (0)89 210 195 0
Fax:          +49 (0)89 210 195 99
E-mail:       Info@m4e.de
Internet:     www.m4e.de
ISIN:         DE000A0MSEQ3
WKN:          A0MSEQ
End of News                                     DGAP News-Service
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