NEW YORK, April 10, 2008 (PRIME NEWSWIRE) -- The Wall Street Journal today named Ellen Asmodeo-Giglio, vice president/publisher of the Journal's new high-end lifestyle magazine, WSJ., which is scheduled to launch Sept. 6, 2008.
Ms. Asmodeo-Giglio will oversee all of the advertising and marketing initiatives for WSJ. and develop strategies for drive revenue in the luxury categories through print, online, other digital properties and strategic partnerships.
"WSJ. is a natural extension of the Wall Street Journal brand and will draw upon the resources, access and reporting strength of the Journal. Ellen is the right fit for this important, new venture," said Michael F. Rooney, chief revenue officer for The Wall Street Journal. "We can promise that the journalistic quality will be impeccable, and advertisers will be able to reach one of the most affluent and influential audiences."
WSJ. offers the inside track on the world of wealth and is a celebration of the lifestyle of its readers. From cars to fashion, from property to philanthropy, from personalities to travel, WSJ. magazine is the authority on how to live life to the fullest. The magazine will offer unique insight that only the Journal can offer into living well and making the best choices.
Third party syndicated research shows that the Journal's readers are already active participants in the luxury market -- Journal readers spent $53 billion on leisure travel -- 80% more than the leading travel magazine. Journal readers spent nearly $3.5 billion on women's fashion -- more than the readers of the leading fashion magazine and their spending on jewelry and watches approaches $2 billion, double what readers of the leading men's magazine spent.
Ms. Asmodeo-Giglio, who is a luxury marketing consultant, was formerly senior vice president and publisher of Travel + Leisure Magazine. Throughout her 17-years at American Express Publishing, she held a variety of positions. In June 2000, Ms. Asmodeo-Giglio was appointed vice president, sales and marketing of Travel + Leisure. Prior to that she served as travel advertising director and managed the newly launched Travel + Leisure Family and Travel + Leisure Golf magazines.
Before joining American Express Publishing, Ms. Asmodeo-Giglio was advertising sales manager of The Travel Channel Cable Network, and prior to that she was an account executive at Martin, Sturtevant, Silverman & Marshall Advertising, specializing in hotels and tourism.
Ms. Asmodeo-Giglio is a graduate of Baruch College and resides in New York City.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the largest paid subscription news site on the Web with 10.9 million users each month. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
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