SANTA MONICA, Calif., April 10, 2008 (PRIME NEWSWIRE) -- Indie Ranch Media, Inc. (Pink Sheets:INDR) is pleased to announce its plans to aggressively pursue developing IPTV opportunities.
Indie Ranch Media plans to aggressively move into the Internet protocol television (IPTV) market. In addition to its existing production and post-production resources, the company is actively involved in discussions with a yet-to-be-named corporate entity that can bring Indie Ranch Media closer to fulfilling its vision of creating a complete, start-to-finish, Internet content production and distribution studio of the highest quality. Indie Ranch Media intends to demonstrate a creative and technical level rarely seen in the burgeoning arena of IPTV, while implementing an innovative economic structure that will significantly reduce production costs.
Discussing the future of the IPTV market, Harvard Business Online reports, "A winning video model will emerge on the Internet. It is likely to come from innovators from outside the industry who approach the problem from a fresh perspective. Companies that break free will marry new content models that are attuned to the unique nature of the medium with a new business model that supports the content. Those that try to force-fit old models onto new mediums will struggle." (Harvard Business Online, March 4, 2008)
Indie Ranch Media is preparing to execute its inventive model of producing high quality Internet content that is both cost efficient and tailored to the strengths of the contemporary Internet market. Just as quickly, marketers will follow suit by shifting more ad dollars to the Internet. Continuing audience fragmentation will create new opportunities for niche content creators and advertisers to seek global audiences based on common interests. The competition for viable cyber communities will be intense, as illustrated by the multimillion-dollar MySpace and iVillage purchases by media giants News Corp. and NBC Universal.
Advertising dollars for Internet video content are growing substantially. The New York Times reports, "'The market is quite large,' Nick Grouf, chief executive of Spot Runner, said of a growing pool of Web video advertising dollars that is expected to reach about $775 million this year, up nearly 90 percent from 2006, according to figures compiled by the research company eMarketer." (The New York Times, July 11, 2007)
Indie Ranch Media is in a unique strategic position where it can apply high-end production value uncommon to this emerging medium, and furthermore, it will do so with negligible financial cost.
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