DGAP-Adhoc: Beiersdorf AG: Realignment of Consumer Supply Chain – In 2008 gains of Euro 15 million instead of Euro 30 million outstanding expenses

| Source: EQS Group AG EQS Group AG 

Beiersdorf Aktiengesellschaft / Miscellaneous

22.04.2008 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
---------------------------------------------------------------------------

Beiersdorf AG: Realignment of Consumer Supply Chain – In 2008 gains of Euro
15 million instead of Euro 30 million outstanding expenses

While reviewing the impact of the financial effects related to the
realignment of Beiersdorf’s Consumer Supply Chain, which started 2005, new
circumstances have lead the Executive Board in its yesterday’s meeting to
revise the initial estimates. In this connection Beiersdorf now expects
gains of Euro 15 million for 2008. In the expected business developments in
the Annual Report 2007 the company still anticipated expenses of Euro 30
million in 2008. Not only could the sale of various production and
logistics facilities be concluded successfully, but expenses for
outstanding measures were assessed and adjusted according to the scheduled
progress of the project. The planned total expenditures for the realignment
of the Consumer Supply Chain will now be reduced to an amount below Euro
200 million instead of the initially planned Euro 220 million. Beiersdorf
continues to assume that the remaining financial impact will occur in 2008,
and that only minor expenses may occur in the first half of 2009. The cost
savings of Euro 70 million for 2008 and Euro 100 million per year from 2009
onwards remain unchanged.


Contact:
Presse & Public Relations
Claudia FasseTel.: +49 (40) 4909 2001
Fax:  +49 (40) 4909 2516

Investor Relations
Tel.: +49 (40) 4909 5000
Fax:  +49 (40) 4909 18 5000


DGAP 22.04.2008 
---------------------------------------------------------------------------
Language:     English
Issuer:       Beiersdorf Aktiengesellschaft
              Unnastraße 48
              20245 Hamburg
              Deutschland
Phone:        +49 (0)40 4909-0
Fax:          +49 (0)40 4909-34 34
E-mail:       kontakt@Beiersdorf.com
Internet:     www.Beiersdorf.com
ISIN:         DE0005200000
WKN:          520000
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard), Hamburg;
              Freiverkehr in Berlin, Hannover, München, Düsseldorf,
              Stuttgart; Terminbörse EUREX
End of News                                     DGAP News-Service
---------------------------------------------------------------------------