TORONTO, May 1, 2008 (PRIME NEWSWIRE) -- MyScreen Mobile, Inc. (Pink Sheets:MYSL) announced today that the company is pleased to confirm the completion of a MOU (Memorandum of Understanding) with the founder of Yahoo! Brasil (http://br.yahoo.com)
Among other key markets, MyScreen has been focused on developing both mobile operator and media sales agency relationships around the globe. A dedicated team has been focused specifically on emerging markets and more importantly BRIC, (Brazil, Russia, India and China). These markets will play a significant role in the growth strategy for MyScreen.
With more than 125 million active mobile phone subscribers, Brazil will provide MyScreen the stage to display the best available solution for mobile advertising today.
Marcelo Ballona, the founder of Yahoo! Brasil, as well as the founder of www.submarino.com.br and many more successful Brazilian-based digital companies will lead the way in Brazil. Mr. Ballona's relationships and long list of successes in Brazil will provide the competitive advantage required for MyScreen to accomplish its goals for this substantial market. Mr. Ballona's history with advertising sales agencies, major brands and mobile operators will catapult MyScreen in Brazil, accelerating the deployment for this market.
MyScreen's achievable vision to become the standard of what consumers will expect when they hear 'Ads on mobile phones' is shared by Mr. Ballona with his seasoned experience in advertising. "MyScreen is the biggest opportunity in branding vs. ARPU in large penetration markets for mobile handsets," said Mr. Ballona.
MyScreen is an innovative marketing and advertising tool within the mobile communication industry, establishing both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted advertisements to appear on their cell phone or mobile device in the form of images, SMS and video (where carrier technology permits).
MyScreen is now strategically positioned to launch in any market globally. Advertisers wishing to participate should contact the advertising department at sales@myscreen.com; users wishing to become part of the launch are invited to pre-register at www.myscreen.com.
This press release contains "forward looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended, and is subject to the safe harbors created thereby. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risk factors discussed in MyScreen Mobile reports that will be on file with the U.S. Securities and Exchange Commission.