DELAWARE CITY, Delaware, May 3, 2008 (PRIME NEWSWIRE) -- Symposium Productions Corp. (Pink Sheets:SYPJ) is pleased to announce the acquisition of iPartyTV Corp., a Delaware corporation, with the central mandate to eliminate the gap between the music DJs play and the tracks consumers purchase.
iPartyTV's music recommendation service redefines the traditional music television model. Through on-screen interactive linking technology, this service will allow users to instantly satisfy their interest in tracks, video performances, albums, and similar artists. Each episode will be uniquely customized by artists and DJs to introduce the culture behind their music.
Currently the dance music industry is highly fragmented and underserved. With thousands of producers and independent labels, fans are hardly able to scratch the surface of the mass of content available. DJs are the disseminators of produced tracks, making dance music a DJ-oriented market place.
There is a latent demand for a distribution model that favors top DJ playlists. The iPartyTV recommendation model enables direct distribution between DJ and consumer, allowing song sales to reflect consumer interest. By addressing a genre that is authenticated and propagated at live shows, not by existing music television services, iPartyTV is able to fill a significant latent demand in dance music distribution.
"Current music promotional videos require many segmented points of exposure to monetize interest into record sales, particularly in the crowded online marketplace" said Alex Wright, co-founder and chief executive officer of iPartyTV. "A crucial direct flow currently does not exist between the fan and the artist, creating a latent demand for a service that monetizes marketing exposure."
By using familiar universal formatting, promoting maximum accessibility, and enabling instant accessibility, iPartyTV offers the best way for users to discover new music.
About Symposium Productions
SYPOSIUM entertainment is a publicly traded company trading under the Symbol SYPJ on the pink sheets. Its desire is to become a vertically integrated digital entertainment company. It acquires or partners with organizations within the independent mobile, media, and technology sector and the burgeoning mobile and entertainment markets.
About iPartyTV Corp.
iPartyTV is developing software that will allow consumers to preview dance music events, allowing them to purchase content as they experience it. DJs and artists personally recommend music to their fans in a live concert setting through dynamic embedded links within the video.
Disclaimer
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