DGAP-News: I-D Media AG: I-D Media creates Club Sonus, the new community platform for Sony Germany


I-D Media AG / Miscellaneous

07.05.2008 

Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Berlin, 07.05.2008

Sony Germany has launched a new online photo community. Users can now find
a wide range of information and entertainment covering the world of
photography at http://club-sonus.sony.de.

I-D Media AG, one of the largest and most experienced service providers for
complex platforms and community solutions in Germany, conceived and
realised the community platform. The Berlin-based company overtook the
concept, the entire creative development and design, as well as the
complete operation of innovative online services for Sony.

'For the conceptual design and implementation of community platforms,
special insights are required as well as extensive agency expertise. With
I-D Media, we have found an extremely experienced partner offering key
assistance on this project during the entire implementation process,'
commented Thilo Röhrig, Head of Communications at Sony Germany.

Regardless of whether ambitious hobby photographer or professional
photographer, everyone united in their love for photography can now
register for free at http://club-sonus.sony.de. In so doing, they will
receive access to a comprehensive and expansive photo community.

Once registered, members can exchange information on all questions
pertaining to photography, browse through galleries, evaluate photos,
discuss different issues with one another and receive valuable suggestions
and tips. Beyond these features, the new platform offers a variety of open
forums, in which users can actively discuss topics and receive help across
diverse areas of digital single lens reflex (DSLR) photography.

Club Sonus offers more

A special feature of the new community platform: owners of a Sony α
DSLR camera can be automatically upgraded to premium membership. Premium
access offers a wide range of special functions. In addition to personal
image portfolios and attractive contests, the premium area offers exciting
photo competitions and multifaceted workshops for photo fans.
Premium members in particular will profit from Sony’s commitment to
professional photographers as well as Sony’s innovative power in the DSLR
segment. The platform will soon be expanded with further interesting
functions and areas. For instance, a new area will be integrated for owners
of compact cameras and camcorders.


About I-D Media AG
Since its establishment in 1988, the company has developed into a provider
of innovative marketing and technological solutions. The service offering
consists of strategic marketing consulting, creative concept development
and design, and the production of integrated communication solutions, as
well as their integration into existing system environments. At the same
time, the company consistently connects creative ideas with the efficient
application of a full range of communication tools. In addition to its
headquarters in Berlin, I-D Media also has operations in London. Its
international customers include: Toshiba, eBay, Sony, Microsoft, JT
International (Camel, Mild Seven, Salem, Winston), Renault, Ligne Roset,
Nintendo, Premiere and RTL interactive.



Contact:
Kirsten Tag
I-D Media AG
Ohlauer Straße 43
10999 Berlin
030 25 947 131
kirsten.tag@idmedia.com
www.idmedia.com


DGAP 07.05.2008 
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Language:     English
Issuer:       I-D Media AG
              Ohlauer Strasse 43
              10999 Berlin
              Deutschland
Phone:        +49 (0)30 25 947-0
Fax:          +49 (0)30 25 947-111
E-mail:       ir@idmedia.com
Internet:     www.idmedia.com
ISIN:         DE0006228604
WKN:          622860
Listed:       Regulierter Markt in Frankfurt (General Standard);
              Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
              Stuttgart
End of News                                     DGAP News-Service
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