Entraction Holding AB modifies its business idea

Solna, Sweden (7 May 2008).The Entraction Group has gone through
major changes since the summer of 2007 and as a consequence hereof
and to further clarify the Group's different offers the Group has
been divided into three areas with different business models.

The Entraction Group is divided into three areas:
Entraction Solutions that offers a complete portfolio of gaming
softwares and services to companies.
Casablanca Gaming Group that is targeting the consumer market.
New Business that is the Group's initiative for investing in future
growth companies within the digital entertainment industry.

The Board of Directors of Entraction Holding AB has therefore decided
to change the company's business idea to:

Entraction Holding shall generate, over time, the highest possible
return through an active and professional ownership in companies
within the digital entertainment industry. Entraction Holding
contributes through its knowledge, experience and network to a unique
opportunity for investors to achieve the whole value potential in the
holdings."I can ascertain that our Group of companies today is different from
what it was in August 2007 when I joined as CEO. As the Group's
different companies focus on their own areas of expertise and follow
their different business models we have achieved a clear market
position for increased profitability, growth, a possible higher
valuation, and risk diversification for our shareholders," says Peter
Åström, CEO Entraction Holding AB.

For more information, please contact:
Pia Rosin, Communications Manager, +46 70 753 22 46
Peter Åström CEO, +46 73 600 85 01
 
About Entraction
Entraction Holding AB is an investment company within the digital
entertainment industry. The company holds 100% of Entraction
Solutions AB and 57% of Casablanca Gaming Group. Entraction Holding
AB is listed on the First North marketplace of the OM X Nordic Stock
Exchange and has approximately 8 500 shareholders. The company's
Certified Advisor is Remium AB.

Entraction Solutions AB is a gaming group that offers its partners
software systems for poker, sports betting and casino, access to the
poker network and a range of peripheral services such as website
design, gaming licenses, operation, payment systems, promotional
tools and 24/7 support to players. T The poker network is operated by
subsidiaries on Malta that are licensed to market and conduct their
own gaming activities and to deliver gaming services to partners in
the poker network.

Casablanca Gaming Group AB is a gaming group targeting the consumer
market. The company's subsidiary Casagaming Ltd in Malta operates the
gaming sites 24hPoker.com, Martinspoker.com, Staffpoker.com,
Norpoker.com and Danepoker.com. The sites are among the best known
gaming sites in Scandinavia.

Please visist www.entraction.com for more information.