Per Ericsson named new head of Volvo Event Management Golf

Per Ericsson named new head of Volvo Event Management Golf

Per Ericsson has been named new manager of Volvo Event Management Golf,
succeeding Mel Pyatt, who has retired. Per Ericsson will assume his position on
June 1.


Per Ericsson, 45, is a graduate economist and has more than 20 years experience
in leading positions within events and media, including from the Swedish
Exhibition Center in Göteborg and the Carat media agency. He has also served as
CEO of Novamedia that, among other products, produces the Swedish TV game shows
Bingolotto and Postkodmiljonären.

“Few get the privilege of working with the Volvo brand for a long-term
positioning in which golf is an important ingredient and there was no way to say
no,” says Per Ericsson. “Volvo's three main golf tournaments are truly
top-quality events that promote a strong brand. I am also a strong fan of
amateur golf and hope to further develop Volvo Amateur Masters, which has
enormous potential.”

Volvo's sponsoring within golf involves the Volvo Masters, Volvo China Open,
Volvo Masters of Asia and Volvo Amateur Masters.

Per Ericsson's golf handicap is 15. 

May 8, 2008

For reporters who want more information, please contact:
Volvo Group: Mårten Wikforss, +46 31 66 11 27
Volvo Cars: Maria Bohlin, +46 31 59 65 25