DGAP-Adhoc: Hugo Boss AG:Claus-Dietrich Lahrs will be new CEO of HUGO BOSS


Hugo Boss AG / Change of Personnel/Change of Personnel

15.05.2008 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Metzingen. Today, the Supervisory Board of HUGO BOSS AG has resolved on the
appointment of Claus-Dietrich Lahrs as member of the Managing Board and CEO
of HUGO BOSS AG. It is intended that the appointment becomes effective
already as of August 1, 2008.

Currently, Claus-Dietrich Lahrs is still managing director of Christian
Dior Couture. For a total of 12 years the internationally experienced
manager has been active for the biggest global luxury group Christian
Dior/Louis Vuitton Moët Hennessy (LVMH).

Metzingen, May 15, 2008

The Managing Board

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Information and Explaination of the Issuer to this News:

Metzingen, May 15, 2008. Today, the Supervisory Board of HUGO BOSS AG has
resolved on the appointment of Claus-Dietrich Lahrs as member of the
Managing Board and CEO of HUGO BOSS AG. It is intended that the appointment
becomes effective already as of August 1, 2008.

Currently, Claus-Dietrich Lahrs is still managing director of Christian
Dior Couture. For a total of 12 years the internationally experienced
manager has been active for the biggest global luxury group Christian
Dior/Louis Vuitton Moët Hennessy (LVMH).

Dr. Giuseppe Vita, Chairman of the Supervisory Board of HUGO BOSS AG:
'Claus-Dietrich Lahrs is the ideal choice for the position of CEO of HUGO
BOSS AG. He is experienced in brand management in the premium and luxury
segment of the fashion industry, he is internationally acting and he is a
manager with great sales expertise. In total, he brings all management
skills to the table in order to move HUGO BOSS to the next level of success
together with the other members of the Managing Board. We wish him good
luck.'

Claus-Dietrich Lahrs looks back to 12 successful years with Christian
Dior/LVMH, the biggest luxury goods group in the world with an annual
turnover of 16.5 billion Euro.
Since end of 2003 he has been managing director of Christian Dior Couture.
With 3,000 employees the fashion arm of the Christian Dior group generated
sales of 800 million Euro in 2007. Since 1997 Lahrs has been managing
director of Louis Vuitton Deutschland for the brands Louis Vuitton, Loewe,
Céline and Kenzo and since 2000 he has steered the businesses of Louis
Vuitton in the US and Canada as a president/CEO. Prior to his move to
Christian Dior/LVMH, Lahrs had been for five years with the globally acting
Richmond group where he was responsible for sales and marketing of the
Cartier brand in Northern Europe. His professional career started out in
1990 with Delton AG, a holding company of the Quandt group. Claus-Dietrich
Lahrs went to business school at Bochum, Cologne and Paris.

Claus-Dietrich Lahrs: 'HUGO BOSS is a great company acting in a true growth
market. For me, the appointment as CEO of HUGO BOSS AG comes as the
fulfillment of a life's dream. I look forward to coming into a powerful
team, an outstanding market position and a plenitude of entrepreneurial
opportunities. Together with all employees we can develop the strength of
HUGO BOSS even further and continue the growth story. I will use my
experiences and contacts in the fashion industry to actively participate in
such drive. It is my goal to generate even more international brand
awareness in the big growth markets of Asia and the Americas. In that
respect HUGO BOSS has a great potential in all product categories.'
For information on HUGO BOSS AG, please see our website at
www.group.hugoboss.com.

If you have any questions, please contact:

Philipp Wolff
Director of Communication
Phone: +49 (0) 7123 94-2375
Fax: +49 (0) 7123 94-2051

Nicole Besemer
Director Investor Relations & Treasury
Phone: +49 (0) 7123 94-2478
Fax: +49 (0) 7123 94-2035
E-mail: Investor-Relations@hugoboss.com
DGAP 15.05.2008 
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Language:     English
Issuer:       Hugo Boss AG
              Dieselstraße 12
              72555 Metzingen
              Deutschland
Phone:        +49 (0)712 394-0
Fax:          +49 (0)712 394-2014
E-mail:       info@hugoboss.com
Internet:     www.hugoboss.com
ISIN:         DE0005245534, DE0005245500, 
WKN:          524553, 524550, 
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard), Stuttgart;
              Freiverkehr in Berlin, Hannover, München, Hamburg, Düsseldorf
End of News                                     DGAP News-Service
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