Intrum Justitia launches new graphic profile - A reflection of far-reaching brand development

Intrum Justitia launches new graphic profile - A reflection of far-reaching
brand development 

In the past year, Intrum Justitia has undergone a comprehensive process of
change that has affected the entire company. This strategic shift can now be
seen in a new graphic profile. Intrum Justitia has gone from blue to green and
from products to solutions.   

This strategic shift is meant to strengthen the company's position and create
room for both organic and financial growth as well as build a more modern
company and more attractive working environment.

Fanny Wallér, newly appointed CMO at Intrum Justitia, explains.

“The goal is to create a unified company with a shared vision. Historically, the
company has been a bit fragmented. Over the course of the past year we have
embarked on a program to make better use of the synergies of our 24 markets. An
important part of communicating Intrum Justitia's commitment to this change is
to launch a new and consistent graphic profile.”

The branding project has been closely tied to the development of Intrum
Justitia's future business. Intrum Justitia has traditionally been associated
with debt collection. Now, however, work is under way to offer services as a
provider of complete credit management services. The goal is to work closer with
customers and to put people at the center of everything. 

The company's employees have played an active part in forming Intrum Justitia's
future and will continue to have a say in its continuing transformation.
Employees will, with the help of various tools, activities and incentives,
develop both the mindset and behaviour necessary to live up to the new brand
promise. 

“By involving everyone at the company,” adds Fanny Wallér, “the brand shift will
become part of the everyday business and consequently visible to the outside
world.”

The branding project has been carried out together with consultants 
Beata Pontén and Karin O´Connor from ALLIES IN BUSINESS & BRANDS, branding
consultant Steve Strid from CREATIVE SERVICES and designers Christophe Dolhem
and Jan Vana at DOLHEM DESIGN 


For further information, please contact: 
Sophie Hammarskjöld, Chief Communications Officer
Tel: +46 8 546 102 03. Mobile: +46 76 768 52 63 
E-mail: s.hammarskjold@intrum.com


Intrum Justitia is Europe's leading Credit Management Services (CMS) group, with
revenues of approximately SEK 3.2 billion and around 3,100 employees in 24
markets. Intrum Justitia strives to measurably improve its customers' cash flows
and long-term profitability by offering high quality in relationships with both
customers and debtors in each local market. The group offers a wide range of
services to manage commercial and consumer receivables. Intrum Justitia AB
(ticker IJ) is listed on the OMX Nordic Exchange in Stockholm, Mid Cap list. For
more information, please visit www.intrum.com