Metro International and Schibsted create one of the strongest advertising offerings in Sweden - Schibsted acquires 35 per cent in Metro Sweden for SEK 350 million

Metro and  Schibsted,  the  international  publishing  groups,  today
announced  plans  to  collaborate  in  the  Swedish  market  to  sell
advertising for titles reaching 4.2  million readers[1]. The deal  is
subject to regulatory approval.

Schibsted acquires  35  percent  of the  shares  in  Metro's  Swedish
subsidiary at a purchase price  of SEK 350 million, corresponding  to
an enterprise value of  SEK 1 billion of  the Swedish operation.  The
partnership in Metro  Sweden is expected  to involve potential  joint
advertising operations and to strengthen  the presence of both  Metro
and Schibsted in the Swedish market.

Initially,  Metro   and   Aftonbladet,  the   Schibsted-owned   daily
newspaper, are  to form  a  joint sales  company which  will  provide
advertisers with a strong  platform to reach  4.2 million readers  in
Sweden.   Metro,   Aftonbladet   and   Svenska   Dagbladet,   another
Schibsted-owned title,  will also  jointly  sell advertising  in  and
around Stockholm, the Swedish capital.

Gunnar  Strömblad,   Executive  Vice   President  Schibsted   Sweden,
comments:

- Our  newspapers make  a  good combination  with Metro  Sweden.  Our
respective strengths and experiences  complement each other well.  In
order to  meet  the challenges  in  the newspaper  market  today  and
tomorrow, we now  create an exciting  and very competitive  offering.
This is a very logical and strategically important deal.

Per Mikael Jensen, President and CEO of Metro International comments:

- Today's  transaction  is  another important  step  to  continue  to
develop the value of Metro International. Together with Schibsted  we
will build a superior combination with strong growth potential on the
Swedish market. We share  the same views  and have several  potential
synergies in  common,  both  in  Sweden  and  internationally.  I  am
convinced that our co-operation  will generate substantial value  for
all parties.

Press conference and Webcast
A joint press conference will take place today at 11.00 CET at  Hotel
Anglais, Humlegårdsgatan  23, 1st  floor, Stockholm.  Present at  the
press conference will be; Gunnar Strömblad, Executive Vice  President
Schibsted Sweden Carl Gyllfors, managing director Aftonbladet Hierta,
Per Mikael Jensen CEO Metro International, Martin Alsander, Executive
Vice President,  Metro  International and  Andreas  Ohlson,  Managing
Director Metro  Sweden.   Please email  to  anmalan@schibsted.se  for
participation.

At 14.00 CET,  Per Mikael Jensen  CEO Metro International,  Executive
Vice President  Martin  Alsander and  CFO  Frank Mooty  will  host  a
webcast conference call. Please use the following dial-in details:

UK: +44 (0)20 3043 2436
US freephone: +1 866 458 40 87
Sweden: +46 (0)8 505 598 53
The webcast is also accessible at www.metro.lu.

For further information, please contact:
Per Mikael Jensen, CEO and President Metro International, Phone:  +44
20 7016 13 00
Martin Alsander, Executive Vice President Metro International, Phone:
+46 70 422 99 94
Andreas Ohlson, CEO Metro Sweden, Phone: +46 8 402 99 01
Birgitta Henriksson, IR, Phone: +46 8 410 32 185

                                 ***

ABOUT METRO INTERNATIONAL AND METRO SWEDEN

Metro International
Metro is the largest and  fastest growing international newspaper  in
the world.  Metro  is  published  in over  100  major  cities  in  21
countries across Europe, North & South America and Asia. Metro has  a
unique global  reach  -  attracting a  young,  active,  well-educated
Metropolitan  audience  of  over  20  million  daily  readers.  Metro
International's advertising  sales have  grown at  a compound  annual
rate of 41% since the launch of the first edition in 1995.

Metro International 'A' and 'B' shares  are listed on the OMX  Nordic
Exchange's Nordic List under the symbols MTRO SBD A and MTRO SBD B.

Metro Sweden
Metro is the largest newspaper in Sweden with 1 571 000 daily readers
and is currently  distributes in  all cities  with more  than 20  000
inhabitants. The  traffic online  is  increasing rapidly,  and  today
Metro has more than 600 000 unique visitors per month, Club Metro  is
one of the largest customer membership clubs in Sweden with more than
560 000 active members across  Sweden. Further, Metro is meeting  its
readers continuously  through events  and other  activities.  Through
Metro International,  Metro  Sweden  has access  to  500  journalists
across the globe and collaborations with large news channels such  as
BBC and CNN.


ABOUT SCHIBSTED

Schibsted is a Scandinavian media  group with the ambition to  become
leading in  Europe. Today,  the group  has companies  with more  than
9,000 employees and operations  in 22 countries. Strong media  houses
is the core  of our  operations  and our  12.7 million  readers is  a
starting point for  a growth  strategy which  is founded  of a  close
collaboration between print, mobile and Internet. Schibsted has 1,700
employees in  Sweden,  which  primarily works  at  the  media  houses
Aftonbladet and Svenska  Dagbladet, but also  with companies such  as
Blocket,  Hitta.se   or  Metronome.   In   Norway,  the   group   has
approximately 2,700  employees, which  primarily works  at the  media
houses Aftenposten and VG,  but also at  FINN.no, Bergens Tidene  and
Stavanger Aftenblad. In Europe, the free newspaper 20 minutes is  the
most read  newspaper in  both  France and  Spain. Schibsted  is  also
leading at the online advertisement market at several of the  largest
markets in Europe.

[1] Based on 4 publications, source: Orvesto.