SAN MATEO, CA--(Marketwire - May 20, 2008) - Digital Fuel®, the leader in customer-facing Business Service Management (BSM) software, today announced that it has won the prestigious Telemanagement Forum's Excellence Award for Best New Management Product for the strength of its industry-leading service management suite ServiceFlow. The award was announced at Telemanagement Forum's Management World 2008 in Nice, France -- a global event dedicated to the management of information and communications services. This award, combined with the company's triple digit year over year growth and more than 500 companies benefiting from ServiceFlow as the backbone for managing their Telco, IT and other business services, validates ServiceFlow as the global standard for the world's most well run service organizations. Trusted by more commercial service providers and global enterprises than any other solution, ServiceFlow is setting a new standard of excellence for service management.

The TM Forum Excellence Award for Best New Management Product recognizes new and innovative solutions that help service providers streamline operations, reduce operating costs, improve service quality, and increase profitability in support of new converged services. The award focuses on new and innovative developments in operations and business management systems by acknowledging the positive impact of these developments on the management of new services and improvement in business and operational excellence.

"This category had the highest number of finalists and therefore the hardest to win," said Martin Creaner President and CTO TM Forum. "The life-blood of the market is innovation, new products are where innovation gets converted into the reality that Service Providers can implement and utilize in their operations. Congratulations to Digital Fuel on achieving Best New Management Product."

"This is a great win for Digital Fuel," Yisrael Dancziger, CEO, Digital Fuel stated. "Our customers know that we are dedicated to delivering true business value and that our passion is reflected by the results we help them attain. The TM Forum shares our passion to excel, and to be recognized with the Excellence Award for Best New Management Product is a great testament to the strength of the ServiceFlow solution and our ability to help service providers decrease costs and improve overall quality of service."

As further validation of Digital Fuel's ServiceFlow solution, customers BT and Telus, which have both standardized on Digital Fuel's ServiceFlow to manage business services, will contribute their insights on how OSS and ServiceFlow enable business transformation in a session titled "OSS-centric Business Transformation: Delivering Innovation and Customer-centricity," as part of the Management World conference track, "Destination Transformation: Driving the Innovation Engine." The panelists will also discuss the underlying business, technology and architectural imperatives that are driving the current trends in service management and how to effectively respond to them. The panel takes place today, Tuesday, May 20 from 2:00 p.m. to 3:30 p.m.

Digital Fuel is exhibiting at Management World in booth 20, showcasing the latest game-changing release of its ServiceFlow software suite and how BT and Telus along with Sprint, Arqiva, Cisco, Dell, Telefonica, O2, Siemens and other companies across the global communications industry are leveraging the ServiceFlow solution to provide better services at lower cost.

To learn more about the company and its ServiceFlow BSM software solutions, comprised of ServiceFlow Catalog, ServiceFlow SLM and ServiceFlow Finance visit the Digital Fuel website at http://www.digitalfuel.com/

About Digital Fuel

Digital Fuel Technologies, Inc., is the leading provider of Service Catalog, Service Level Management and Service Financial Management software solutions for IT, Communications, HR, F&A in enterprises and commercial service providers. The company's ServiceFlow business software applications manage billions in Telco, IT and other business services at companies and governments around the world such as British Telecom, Cisco, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Nestle, O2, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, WiPro and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at www.DigitalFuel.com.

Contact Information: Media Contact: Lara Sasken +1 (415) 625-8555 fuel(at)launchsquad(dot)com