BEDFORD, Mass., May 20, 2008 (PRIME NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT) today announced the upcoming release of the SoundBite Intelligent Communications Platform, an integrated, multi-channel solution that will offer automated voice, text and email messaging through an easy-to-use web interface. The on-demand solution will provide enterprises with a powerful platform for designing and executing customer communications campaigns to achieve superior results. The solution is designed to enable SoundBite clients to seamlessly communicate with their customers across multiple devices and channels.
"The SoundBite Intelligent Communications Platform will address the changing business needs of Fortune 1000 organizations as well as consumers' growing preferences for mobile communications," said Ken Paterson, Director of the Credit Advisory Service at Mercator Advisory Group. "By introducing this next generation platform, SoundBite will enable these organizations to use a combination of communications channels to reach their customers across a variety of devices depending on the type of application and campaign goal."
Intelligent Communications Campaign Strategy Leverages Integrated, Multi-Channel Engine
A multi-channel communications strategy can create a significant lift in response rates for many types of customer communications. By leveraging SoundBite's integrated voice, text and email messaging solution, organizations will be able to quickly and effectively communicate important information to consumers across a variety of devices and communications channels. SoundBite also offers these organizations the ability to use Free-to-End-User text messaging to reach more than 80 percent of U.S. wireless subscribers.
SoundBite's integrated platform will enable organizations to implement more sophisticated campaign strategies that can lead to superior business results. The enhancements in SoundBite's next generation platform will be evident across campaign strategy, design, execution and reporting, and will include the following:
* Multi-Channel Escalation will allow for a campaign strategy to escalate from one channel to another. For example, a single campaign will be able to escalate from email, to a voice message, and then to a text message in a series of contact passes.
* Multi-Channel Blending will enable a single customer interaction to take place across multiple communications channels, allowing customers to receive information through one channel and respond using an alternate channel based on customer preferences. For example, a banking customer might receive a text message prompting the customer to call the bank to settle a late payment.
* Multi-Channel Management and Reporting will provide a single view into campaign activities across all channels, helping to improve overall campaign success. Using analytics, organizations will be able to continually optimize campaign results by developing strategies that take advantage of dynamic data such as best channel, best time of day, or best day of week to contact customers. SoundBite will also offer Enterprise Activity reports to provide clients with key performance metrics related to cost per customer outreach and effectiveness of campaign strategies.
The SoundBite Intelligent Communications Platform will provide organizations with a flexible, on-demand solution to help transform their traditional communications strategies to take advantage of consumers' growing preferences for communicating via mobile phones and text messaging. An integrated, multi-channel communications strategy will provide organizations with greater flexibility in their customer contact campaigns and will offer the following benefits:
* Flexibility to use the most appropriate channel based on the
message and customer preferences
* Communication through varying and multiple channels to drive
higher response rates
* Interactions through customers' preferred channels
* Enterprise view and management of all customer outreaches
"Consumers are rapidly adopting new communications channels and mobile devices," said Peter Shields, President and CEO of SoundBite Communications. "Enterprises need to make a dramatic shift in how they communicate with their customers in order to strengthen their brand and build lifelong, profitable relationships. Some of our visionary enterprise clients have seen a positive impact from their multi-channel communications strategies, but have not had a unified platform that provides the reporting and management required to optimize those results. We look forward to bringing these benefits to the market through the SoundBite Intelligent Communications Platform."
Availability
SoundBite plans to make the SoundBite Intelligent Communications Platform available early in the third quarter of 2008.
About SoundBite Communications
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results. Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time. Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications. For more information, visit http://www.SoundBite.com.
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