Swedbank brand to be launched in the Baltic countries

Press Release May 21, 2008

Swedbank brand to be launched in the Baltic countries

In the autumn of 2008, the Hansabank brand in the Baltic countries will be
changed to Swedbank. The full brand migration will take about one year and is
expected to be completed by the autumn of 2009.

“During the past two years, the Swedbank brand has been successfully launched in
Sweden, Russia and Ukraine. The re-branding of our Baltic operations is an
important step in our strategy to strengthen our position as the leading bank of
the Baltic Sea region,” says Jan Lidén, President and CEO of Swedbank.

The Baltic market is a key part of Swedbank's operations. As of 2005, Hansabank
is a fully-owned subsidiary of Swedbank Group.

“The upcoming re-branding is a way of showing our long-term commitment to the
Baltic market,” concludes Jan Lidén.


For further information: 
Jan Lidén, President and CEO, Swedbank phone: +46 8 585 922 27
Tobias Wagner, Head of Group Communications, Swedbank, +46 70 259 12 65
Anna Sundblad, Press Manager, Swedbank, phone: +46 70 321 39 95


Swedbank's vision is to be the leading financial institution in the markets
where we are present. Swedbank has 9 million retail customers and 600,000
corporate customers with more than 459 branches in Sweden, 300 branches in the
Baltic countries and another 190 branches in Ukraine. The group is also present
in Copenhagen, Helsinki, Kaliningrad, Luxembourg, Marbella, Moscow, New York,
Oslo, Shanghai, St. Petersburg and Tokyo. As of December 2007 the group had
total assets of SEK 1,600 billion and approximately 22,000 employees. For more
information about Swedbank, please visit www.swedbank.com.