HONG KONG, May 27, 2008 (PRIME NEWSWIRE) -- City Telecom (HK) Limited (Nasdaq:CTEL) (HKSE:1137) and Hong Kong Broadband Network Ltd ("HKBN") today launched a new wave of marketing campaign titled "That's Ridiculous", as a follow-up to the well-received Network Differentiation campaign series last year, aiming to rally public momentum to stop using old telephone lines for broadband services.
Consistent with the previous campaigns, HKBN carries on the humor with a classic 80s Canto-pop song "That's Ridiculous", reintroducing characters such as the Ox & Horse face, the Kung Fu Fighting Ants and Fighting Super Heroes, as they sing along, crying out in rage about how ridiculous it is to still be using old telephone lines for broadband services.
This latest multimedia campaign goes beyond television commercials and will also be in the subway, advertising billboards on building exterior walls, print-ads in magazines as well as popular websites.
The previous Network Differentiation marketing campaigns were well received by the market, and created a wave of discussions among the public and the industry. The Ox & Horse face in broadband hell, Mr. Bell & Kung Fu Fight Ants are now hugely popular characters. In educating the public about the inadequacy of using old telephone lines for broadband service, the campaigns to date have already delivered business growth to the company.
Chairman of HKBN, Ricky Wong said, "Dedicated to serve the public of Hong Kong with the best and most advanced broadband service, HKBN introduced the first Fiber-To-The-Home (FTTH) service in Hong Kong last year. We long ago foresaw fiber as the future of high speed broadband service, hence now proactively reminding users the inadequacy of the old telephone lines, calling for an end for the days of using telephone lines for broadband service.
The latest video can be viewed at http://www.youtube.com/user/HKBNatUTube
Additional information on City Telecom / Hong Kong Broadband Network Limited can be found at www.ctigroup.com.hk.