DGAP-Adhoc: EM.Sport Media AG reaches agreement with Belgian Studio 100 for the sale of the Entertainment Segment

| Source: EQS Group AG EQS Group AG 

EM.Sport Media AG / Disposal

29.05.2008 

Release of a Adhoc News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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EM.Sport Media AG reaches agreement with Belgian Studio 100 for the sale of
the Entertainment Segment

Ismaning, May 29, 2008 – The Management and Supervisory Boards of EM.Sport
Media AG have agreed the sale of the Entertainment Segment to the Belgian
media company Studio 100, the largest provider of children’s and youth
entertainment in the Benelux region. A corresponding agreement between the
two companies was signed last night.

The sale price for the Entertainment Segment is 41 million Euro (on a cash
free and debt free basis). Until finalization of the transaction, the sale
price remains subject to alteration in line with changes to net working
capital, which would be likely to have a positive impact on the sale price.
This will generate net proceeds in excess of the fair market value of
around 40 million Euro determined by the revaluation of the Entertainment
Segment in January 2008. EM.Sport Media will also retain future proceeds
from claims against the insolvency administrator of KirchMedia GmbH & Co.
KG a.A. i.l. amounting to around 2.5 to 4 million Euro.

With this decision, EM.Sport Media will be able to complete the divestment
process, which was announced in May 2007 and extended in January 2008,
within the timeframe originally planned.

The transaction remains subject to the approval of the antitrust
authorities in Germany and Austria, as well as the Bavarian Regulatory
Authority for Commercial Broadcasting (BLM) and the Commission on
Concentration in the Media (KEK).


Contact:
Kontakt PR:
EM.Sport Media AG, Sabine Lais, Tel.: +49 (0) 89 - 99 500 461, Fax: +49 (0)
89 - 99 500 466, E-Mail: sabine.lais@emsportmedia.ag
Frank Elsner Kommunikation für Unternehmen GmbH, Tel.: +49 (0) 5404 - 91 92
0, Fax: +49 (0) 5404 - 91 92 29

Kontakt IR: 
EM.Sport Media AG, Jens Stahmann, Tel.: +49 (0)89 - 99 500 436, Fax: +49
(0)89 - 99 500 433, E-Mail: ir@emsportmedia.ag

EM.Sport Media AG, Münchener Straße 101g, 85737 Ismaning, Tel.: +49 (0)89 -
99 500 0, Fax: +49 (0)89 - 99 500 111
DGAP 29.05.2008 
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Language:     English
Issuer:       EM.Sport Media AG
              Münchener Str. 101g
              85373 Ismaning
              Deutschland
Phone:        089 / 99500 - 436
Fax:          089 / 99500 - 433
E-mail:       ir@emsportmedia.ag
Internet:     http://www.emsportmedia.ag
ISIN:         DE0009147207, DE000A0GQKR4, , DE000A0A7RR7, 
WKN:          914720, A0GQKR, A0A7RR
Indices:      SDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, München, Stuttgart
End of News                                     DGAP News-Service
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