As announced in First North report no. 97 of 22 January 2008, Notabene.net is
changing its company name to Guava A/S. The future name strategy and group
structure of the company is aimed at re-branding the entire Notabene.net group
under a unified brand in order to appear as a unified company, thereby gaining
significant synergy advantages.
In recent years, the company has conducted a disciplined acquisition strategy,
through which 10 new companies and activities have become a part of the group
in 2008. We have now achieved a size and depth in the group at which a name
change is relevant and can provide considerable synergy advantages.
A new international agency with a focus on digital media and marketing
performance
It is not simply a name change, however. Via mergers of the acquired companies,
the company is now a new international marketing agency with branches in
Denmark, Sweden and England. The company has more than 200 employees, of which
120 are located in Denmark.
The acquired companies all have one thing in common, which is that they have
years of specialised experience in online marketing and the application of new
digital media. Therefore, Guava is now able to offer a wide range of marketing
competences in the areas of: communications strategy, development and execution
of IT based campaigns, media purchasing and impact analysis.
The keywords at Guava will be “Marketing Performance”. The company aims to be a
trendsetter when it comes to gaining the maximum possible documented impact out
of every cent that customers invest in marketing.
The group assists customers in the following competence areas:
Guava Insight & Strategy:
The specialty here is insight and strategy that secures customers a solid basis
for investing in marketing that reaches the target segments via all relevant
channels of communication, including the effective digital channels, in which
Guava has a great degree of expertise.
Guava Branding & Advertising
Here, the specialty is development and execution of branding and communications
concepts that secure customers an attractive position on the market, an
effective and constant stream of new customers and subsequent customer
maintenance and additional sales. The company's ability to utilise digital
channels of communication provides an advantage to the company's customers.
Guava Media & Search Marketing
The specialty here is affiliate marketing, search engine marketing (SEO & SEM),
e-mail marketing, and mobile marketing, as well as usability/user experience
and web analysis. The company has a significant position in Denmark, Sweden and
England in these rapidly growing market sectors.
Guava Marketing Performance
Here, the speciality is delivering a complete marketing instrument panel that
documents marketing performance with a high level of precision. The days of
companies investing massively in marketing without actually being able to
document the impact are over. Guava's expertise in digital media makes it
possible to measure the impact of every single campaign with great precision.
Company structure:
In connection with the name change, the company has initiated a series of
mergers of the acquired companies. When this process is completed, the company
structure will appear as follows:
• Notabene.net Danmark ApS & The Milk ApS will become Guava Online Marketing
A/S.
• Cubizz Communication A/S, CPH Group ApS and Atteno A/S will become Guava
Communication A/S.
• Brand2Brand will become Guava Media A/S.
• SEO Logik AB will become Guava Sweden AB.
• Guava and Neutralize will become Guava UK.
• Companies in Finland and Norway will become Guava Media Oy and Guava Media AS.
• MM Media and Adfair will continue operations under their current names.
The above restructuring of companies will take place throughout 2008.
Please read more in the enclosed PDF-document.
Best regards,
Brian Mertz Pedersen
CEO
For further information, please contact:
Guava Group A/S Horwath Revisorerne (Approved Adviser)
Sankt Gjertruds Stræde 10 Strandvejen 58
DK-1129 Copenhagen K DK-2900 Hellerup
Brian Mertz Pedersen Søren Jonassen
CEO State Authorised Accountant
Tel.: 70 27 80 89 Tel.: 39 29 25 00
E-mail: ir@guava.com E-mail: s.jonassen@revisor.com
