HOUSTON, June 25, 2008 (PRIME NEWSWIRE) -- After blazing a trail on some of the Internet's hottest blogs, the world's first extreme relaxation beverage -- drank(tm) -- made its way into the spotlight on Fox Business News' edgy news talk program "Happy Hour," and National Public Radio's new show, The Bryant Park Project.
Reaching nearly 40 million homes across the U.S., drank's time in the spotlight on "Happy Hour" provided drank creator Peter Bianchi and former NFL player and drank business partner Kenny Davidson with a chance to tackle some of the harder questions related to the drink with hosts Rebecca Gomez and Cody Willard, at the Bull and Bear Lounge in the Waldorf Astoria where the program airs live every week day. On NPR, listeners had the chance to hear how Bianchi's passion for music and hip hop culture, together with his endless search for a natural way to relax, led him to the development of drank.
"We were honored to be invited as guests on such high-caliber networks as Fox Business News and NPR," said Bianchi, who is also the CEO of Innovative Beverage Group (Pink Sheets:IBGH), the company behind drank. "We openly welcome any chance to share the inspiration behind this drink, including how and why it was developed, the all-natural ingredients used in the beverage, our organic marketing strategy, and its success in the marketplace thus far."
drank in cyberspace
In addition to its broadcast debut, drank gained international attention on mainstream blogs where its attributes along with an image of its purple can, appeared on hundreds of sites including PerezHilton.com, BoingBoing.com, Fark.com, Ripleys.com, TheConsumerist.com and USA Today's Pop Candy to name just a few.
The grape-flavored, carbonated beverage that encourages people to "slow their roll" and capture a stress-free state of mind is available in over 500 locations including 60 Spec's in Houston alone, as well as select markets and convenience stores in Dallas-Ft. Worth, Waco, Lubbock, and Austin, TX; Baton Rouge, Lafayette, and Shreveport, LA; Las Vegas, NV; Memphis, TN; and Jackson, MS.
The pricing for a 16-ounce can (two servings) of drank ranges from $1.99 to $2.49, and is comparable in price to other drinks in the functional beverage market, including energy drinks like Rock Star and Monster. drank contains 110 calories per serving. For more information, visit www.drankbeverage.com.
About Innovative Beverage Group, Inc.
Innovative Beverage Group, Inc. develops and distributes cutting-edge New Age beverages to retail stores, grocery markets, niche food industry outlets, and consumers throughout Houston, Dallas, Austin, San Antonio and Fort Worth. The company's flagship product drank, is a pioneering, relaxation lifestyle beverage capturing the edgy culture of hip hop while capitalizing on the relaxation and balancing benefits of melatonin, valerian root and rose hips. In its first year on the market, drank has already become a top-selling beverage in the functional beverage sector and is positioned for nationwide distribution by 2009.
Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.
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