Lloyds väljer LBi

PRESS RELEASE
Stockholm/Amsterdam, 7 July 2008

LBI International AB ("LBi"), the global marketing and technology
agency have been selected by Lloyds TSB to be its strategic user
experience design partner in the redesign of Lloyds TSB online
banking operations and services. LBi will join a consortium of
agencies and consultants, including existing suppliers.

The redesign work is central to a major change programme for Lloyds
TSB. The programme will transform the Group's online presence,
internet business and consumer services through a flexible, shared
Internet banking technology platform that enables and supports the
execution of multiple Internet channel business strategies. Most
importantly, it will better meet the need of its current and future
customer base by creating a customer-centric experience that will set
new standards for online banking.

Anil Pillai, Managing Director of LBi UK, is particularly excited by
the opportunities for innovation that working with Lloyds TSB offers
LBi. "Having been personally involved in this work from inception,
I'm overwhelmed by the complexity, scope and ambition of what Lloyds
TSB are seeking to achieve. The expert, multidisciplinary team they
have assembled has the finest pedigree we've come across. Like us,
these are seasoned experts who have been working in the digital space
all their working lives. With them we know that we will be constantly
challenged to produce the best possible quality of execution. This
will be a genuinely collaborative team and I expect the standards
that Lloyds TSB set will be the highest we have ever encountered as
an agency. That's a rare privilege. We thrive on innovation and
constant improvement, and this is a wonderful opportunity for us to
demonstrate that we can do so."

LBi beat off staunch competition from incumbents Digitas, Avenue A
Razorfish, AKQA, Sapient and Conchango.

Ewen Sturgeon, CEO of LBi UK, adds, "This really is a great win for
LBi. Lloyds TSB is right up there as a leader in its space, and it's
obviously a huge honour to be selected as their long-term online
partner for what will be genuinely transformational project. Our
challenge will be to ensure that our ambition matches theirs in terms
of how perfectly we can deliver on their great vision. I'm confident
that we can meet that challenge, and that in doing so Lloyds TSB and
LBi working together will create the digital environment and services
that benefits such a prestigious consumer brand."

For further information please contact:
Ewen Sturgeon, CEO, LBi UK
+44 20 7063 6465, ewen.sturgeon@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is  a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique , and uniquely
valuable proposition. LBi is listed on OMX Nordic in Stockholm and
Euronext in Amsterdam as (symbol: LBI).