Consumers and Advertisers 'Vote' for; Site Wins Array of  
             Prestigious Editorial and Marketing Awards

    Online Video Streams Surge to 125 Million for Month of May

REDMOND, Wash., July 8, 2008 (PRIME NEWSWIRE) --, widely recognized as the best on the Internet, continues to dominate the online news landscape and get the top "vote" from consumers and the advertising community, alike. In May, underscored its leadership position by delivering over 125 million online video streams, more than any other news site.* Since February, users have viewed over 100 million online video streams on each month. Industry experts have also "voted" for by awarding the site with a prestigious collection of accolades and honors, recognizing its world-class original journalism and innovative brand campaign, "A Fuller Spectrum of News." Online Video: May 2008's online video streams topped all broadcast and cable news websites in May, surpassing the closest competitor by 26 percent.

 -- is #1 in video unique users (85 percent ahead of*
 -- is #1 in total video streams (26 percent ahead of*

Original Journalism & Editorial Excellence's team of journalists and video producers have continued the site's legacy of producing outstanding original journalism on the Web. Their editorial excellence and significant contributions to the industry have been recognized with renowned journalism awards and honors.

 -- Bill Dedman, Investigative Reporter. Winner of the Society of
    Professional Journalists' Sigma Delta Chi prize for his report on
    equipment failure amongst America's firefighters
 -- John Schoen, Senior Business Producer. Winner of the "Best in
    Business" award from the Society of American Business Editors &
    Writers (SABEW) for his story on the "Mortgage Mess." * Darrell
    Bowling, Video Producer. Recipient of a prestigious Knight-Wallace
    Journalism Fellowship to study diversity in the newsroom.
 -- FirstPerson,'s citizen journalism tool: Winner of the
    EPpy Award for the Best Community News Web Site (for sites with
    over 1 million unique users)

"A Fuller Spectrum of News" Brand Campaign Honors's "A Fuller Spectrum of News" ( brand campaign, developed with New York-based strategic communications firm SS+K, may be the most decorated advertising campaign for an online news site, ever. The campaign won an array of prestigious marketing, planning and creative awards as well as wide-spread recognition and praise from consumers, advertisers and industry experts. has been decorated with more than a dozen honors and accolades, including the following:

 -- Winner of the prestigious international Webby Award for the Best
    Integrated Campaign, honoring excellence on the Internet
 -- Winner of a Gold EFFIE award (small budget campaign) for effective
    advertising, honoring the most significant achievement in the
    business of marketing communications: ideas that work.
 -- Winner of the Gold One Show Interactive award for Brand Gaming
 -- Winner of the Gold One Show Interactive award for its Integrated
    Campaign (Interactive and Non-Interactive)
 -- Winner of a Bronze ANDY Award from the Ad Club of New York for
    creativity in advertising. was also recently recognized as one of Seattle Business Monthly's Best Places to Work for 2008. Featured in the magazine's June issue, was named as one of the leading employers in the Puget Sound area that offers a unique culture along with the most desirable perks and benefits.

About delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer's platform of choice. Based in Redmond, WA, is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).

* Source: Nielsen Video Census
Gina Stikes