BEDFORD, Mass., July 9, 2008 (PRIME NEWSWIRE) -- Card issuers face intense competition to make their card the top-of-wallet choice among consumers while optimizing collections results at the same time. In order to overcome these dual challenges, card issuers are seeking to implement best practices in proactive customer communications strategies that align with the changing communications landscape of today's highly mobile consumer. Card issuers are requesting customer communication solutions that can scale across the entire cardholder lifecycle -- including origination, activation, loyalty and reward program participation, and collections.
Mercator Advisory Group and SoundBite Communications, Inc. (Nasdaq:SDBT) will host a one-hour webinar discussing how integrated, multi-channel communications solutions can be rapidly deployed to help address the diverse customer communications needs throughout the cardholder lifecycle. Webinar attendees will receive a complimentary white paper entitled "Winning the Top-of-Wallet and Collections Battle via Multi-Channel Communications," authored by Ken Paterson and sponsored by SoundBite.
"Card issuers face mounting competition as they vie for top-of-wallet among consumers and try to recover debt from the more than 50 million delinquent cardholders annually," said Ken Paterson, Director of the Credit Advisory Service at Mercator Advisory Group, a leading independent research and advisory services firm focused on the payments industry. "Many of these concerns can be addressed with customer communications. Those card issuers that adopt customer communications solutions today will be positioned to take advantage of such investment in future years."
REGISTER AT: https://www1.gotomeeting.com/register/487618754 WHEN: Tuesday, July 22, 2008 2:00 p.m. ET / 11:00 a.m. PT WHAT: Webinar attendees will gain specific industry knowledge to: * Improve top-of-wallet through integrated voice, text and email outreach * Accelerate collections by reaching cardholders more effectively * Build long-term customer relationships. WHO: Ken Paterson has more than 20 years experience in financial services market research, strategic planning and consulting, including payment services experience with Visa International, Visa USA, Fair, Isaac and Company, and Bank of Boston.
About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm focused on the payments industry. Mercator delivers pragmatic and timely research and advice designed to help clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Its clients range from the world's largest payment issuers, acquirers, processors, and associations to leading technology providers. For more information, visit http://www.mercatoradvisorygroup.com.
About SoundBite Communications
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results. Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message to the right customer, using the right channel at the right time. Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications. For more information, visit http://www.SoundBite.com.
SoundBite is a registered service mark of SoundBite Communications, Inc.
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