LBi wins Mitsubishi Motors Europe campaign



PRESS RELEASE
Stockholm/Amsterdam, 9 July 2008

LBI International  AB ("LBi"),  the global  marketing and  technology
agency, has won  the pitch  to develop a  pan-European awareness  and
activation campaign for Mitsubishi Motors  Europe. The pitch was  won
by LBi Netherlands  and the campaign  will be rolled  out in over  30
countries beginning in Q4 2008.

The objectives of  the campaign  are to build  the Mitsubishi  Motors
brand name in the European market  and to drive accountable leads  to
Mitsubishi  Motors  showrooms  through   online  campaign  and   site
activity.

LBi Netherlands was selected for the campaign development project  on
the  basis  of  its  broad  online  expertise  and  its  demonstrable
international experience and capability through the wider LBi Group.

Igor Milder, CEO LBi Netherlands:  "We are extremely pleased that  we
were chosen  for  this  task.  The  international  character  of  the
campaign and the skills required to deliver it are a perfect fit with
our organisational capabilities and the services we offer. Our  teams
can't wait to get cracking!"

For further information please contact:
Igor Milder, CEO, LBi
Netherlands
 +31 20 460 4500, igor.milder@lbi.lostboys.nl
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About Mitsubishi Motors Europe
An offspring of the vast and mighty Mitsubishi group of companies
first started by Yatoro Iwazaki in 1870, today's Mitsubishi Motors
Corporation is one of the oldest Japanese car manufacturers (Model-A
in 1917) as well as one of the most innovative (from the 1936 PX33 -
Japan's first 4-wheel drive vehicle, to the 2009 i-MiEV - the first
full-fledged "mainstream" electric car in the market).

Today, Mitsubishi Motors is a successful mid-size global operator
(1,400,000 cars a year in average). Mitsubishi Motors Corporation has
manufacturing facilities in over 30 countries, and its sales and
after-sales organization serves more than 170 countries. In 2002,
Mitsubishi Motors Europe (MME) was founded specifically to coordinate
sales and after-sales in Europe.

Mitsubishi Motors sets as its ideal the synergy between dynamic and
environmental performance, and will continue to develop technologies
- such as the zero-emission i-MiEV electric vehicle - that show as
much care and pleasure for the environment outside as for the
occupants within.

About LBi:
LBi is  a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique , and uniquely
valuable proposition. LBi is listed on OMX Nordic in Stockholm and
Euronext in Amsterdam as (symbol: LBI).

www.lbi.com

Attachments

LBi wins Mitsubishi Motors Europe campaign.pdf