Contact Information: Media Contacts: For Awareness Jennifer Gazin or Virginia Zimpel 415.625.8555 awareness(at)launchsquad(dot)com Or: Eric Schurr 781-622-2388 eric.schurr(at)awarenessnetworks(dot)com
Aberdeen Group Releases Report on the Business Implications of Social Media
Awareness Co-Sponsors "Customer 2.0" Report Addressing How Companies Can Leverage Web 2.0 Technology
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - July 10, 2008) - Awareness,
Inc., the leader in enterprise social media, today announced the release and
availability of the Aberdeen Group report titled "Customer 2.0 - The Business Implications of Social
Media." The report can be downloaded from the Awareness website for
free here.
The report details how companies are successfully
using social media to improve customer satisfaction and retention, and
derive actionable marketing insights. "Customer 2.0" outlines the organizational
processes and technology needed to generate meaningful
consumer-generated insights that can be used to fuel product
development and marketing decisions.
"Top performing companies have demonstrated that the benefits of social
media extend well beyond a satisfied customer-base," explains Alex
Jefferies, Senior Research Associate at Aberdeen. "Best-in-Class companies
are fueling product development and supplementing marketing campaigns with
the consumer-generated insights inherent to online communities. As a
result, these companies are able to create a closed-loop marketing plan of
sorts, where new products and services are filtered into the customer
community that helped develop them," concludes Jefferies.
As a leading provider of enterprise social media solutions, Awareness has helped
customers such as McDonald's, Kodak, the New York Times Company, JetBlue
and Procter & Gamble successfully plan and implement robust social media
programs to engage customers, prospects and partners and achieve real
business value.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control, and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Company, Northwestern Mutual and Procter & Gamble use Awareness to
build brand loyalty, generate revenue, drive new forms of marketing,
improve collaboration, encourage knowledge-sharing and build a "corporate
memory." Find out more at http://www.awarenessnetworks.com.