Doro's products for the elderly win award in leading international design competition

Doro's products for the elderly win award in leading international design
competition 

IDEA®, the American design award, is one of the most esteemed prizes in the
world, with only top-class international designs receiving recognition. This
year five of Doro's Care Electronics products have won bronze in the
“Communications products” category. Together with the other winners, Doro was
presented in this week's issue of the American business magazine Business Week.

The American IDEA® awards are highly prestigious and the products that are
awarded prizes have been closely scrutinized by an international jury. Each
contribution is examined in terms of eight different criteria including
innovation level and user-friendliness. After this the jury chooses the three
leading products in seven different categories. 

“We are unbelievably proud of the award for our products in Care Electronics.
This is proof that our extensive investment in design for the elderly has
attracted international attention. It shows that products for senior citizens
can also be inventive and good-looking,” says Jérôme Arnaud, Doro's CEO. 

The Doro Care Electronics products awarded bronze in the IDEA® competition are
the HearPlus 317c, MemoryPlus 319ph and HearPlus 318w telephones, the HandleEasy
326gsm mobile phone and the HandleEasy 321rc remote control. All five products
have been developed in cooperation with the internationally noted Swedish design
agency, Ergonomidesign. Ergonomidesign is one of the world's leading design
firms in Inclusive Design, or Design for All, ie designing and developing
products so that they suit people with special needs. 

In total there were 1,517 contributions to the competition of which 205 received
an award. Earlier this year Doro also won the French design prize, the Janus
Award, with its Doro MemoryPlus 319ph phone for senior citizens, which has now
won two awards.  

For further information please contact: 
Jérome Arnaud, CEO, Doro, tel: +33 1 30 07 17 01, email jerome.arnaud@doro.com 
Fredrik Forssell, Marketing Director, Doro, tel: 046 280 50 80, email
fredrik.forssell@doro.com 
Anna Romboli, Communications manager, Ergonomidesign, +46 701 90 23 00, email
anna.romboli@ergonomidesign.com 

Further information about the competition, winners and contributions can be
found at www.businessweek.com. 

High-definition pictures of Doro's products can be downloaded at www.doro.com 


About Doro 
With over 30 years' experience in telephony Doro is today characterised by
innovative and user-friendly consumer electronics products. The company develops
markets and sells a wide range of products in three business units: Home
Electronics, Business Electronics and Care Electronics. The company's products
are sold in more than 30 countries worldwide through a variety of retail
outlets, including electronics stores, online stores and specialized channels.
The company had sales of SEK 346 million in 2007. Doro's shares are quoted on
the Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doro
at www.doro.com.