RAPALA CONTINUES TO BUY BACK OWN SHARES



Rapala VMC Corporation
                              Stock Exchange Release
                               July 23, 2008 at 10.30 am


The Board or Directors of Rapala VMC Corporation (Rapala) has on
today decided to start buying back a maximum of  100 000 of Rapala's
own shares, equaling to some 0.25% of all shares, in accordance with
the authorization granted by the Annual General Meeting on April 3,
2008. The shares will be acquired with company's free equity only,
and therefore, the acquisition reduces the distributable funds. The
maximum amount to be used for the acquisition is 450 000 euro.

Shares will be acquired in public trading on the OMX Nordic Exchange
in Helsinki at the market price quoted at the time of repurchase in
accordance with the rules regarding the acquisition of company's owns
shares.

Shares will be repurchased to finance or carry out business
acquisitions or other investments, to settle the company's
equity-based incentive plans, to be transferred for other purposes,
or to be cancelled

The repurchasing of shares starts on August 1, 2008 at the earliest
and will end on September 30, 2008 at the latest. At the moment,
Rapala holds 62 366 of its own shares.

Shares will be acquired in accordance with section 5 of the rules of
OMX Nordic Exchange in Helsinki  and other rules applicable to the
acquisition of own shares.

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information, please contact:
Jouni Grönroos, Chief Financial Officer, +358 9 7562 540
Olli Aho, Company Counsel, +358 9 7562 540

Distribution: OMX Nordic Exchange in Helsinki and Main media

Rapala VMC Corporation is a leading fishing tackle company and the
global market leader in the fishing lures, treble hooks and fishing
related knives and tools. The Group also has a strong global position
in other fishing categories. The Group has its own distribution
companies in all the main markets and the largest distribution
network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia and China. The Group
brand portfolio includes the leading brand in the industry, Rapala,
and other global brands like VMC, Storm, Blue Fox, Luhr Jensen,
Williamson, Marttiini and Sufix. The Group, with net sales of EUR 242
million in 2007, employs more than 4 000 people in 30 countries.

Attachments

Stock Exchange Release 23072008.pdf