62 Franprix supermarkets in France for Pricer and Toshiba

62 Franprix supermarkets in France for Pricer and Toshiba

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act. (2007:528) The
information was distributed to the media for publication at 1:45 p.m. on Monday
August 4th, 2008.

A second grouping of Franprix supermarkets have chosen Pricer and Toshiba for
the deployment of electronic shelf label (ESL) solutions, system integration and
support services. 

Franprix, a French supermarket chain, has ordered 62 stores to be deployed with
Pricer ESL before year end 2008. The contract is valued at approximately 20 MSEK
and will be implemented by Pricer's partner Toshiba Tec starting mid September.

Figeac, the holding company, selected the Pricer ESL solution and the
implementation services and support of Toshiba Tec. Pricer's ESL system has
previously been installed in over 100 Franprix supermarkets since late 2005 by
Toshiba. "We are very proud to see the continuity in this format" says Charles Jackson,
CEO at Pricer. “Toshiba has been able to clearly demonstrate the superiority of
our wireless display platform and ESL solution for the supermarket format, both
in France as well as in other European markets.”
Figeac is an independent company operating 75 supermarkets under the banner
Franprix. The supermarkets average size is 800 m² and they are located in the
Paris region. There are over 600 supermarkets under the Franprix banner in
France.


For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 4,000 installations in more than 30
countries with approximately 60 percent market share. Customers include many of
the world's top retailers and some of the foremost retail chains in Europe,
Japan and the USA. Pricer, in co-operation with qualified partners, offers a
totally integrated solution together with supplementary products, applications
and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com