Sales in July


Baltika's revenues in July totalled 96.5 million kroons and increased by 8%     
compared to July previous year. Retail sales grew by 11% and wholesale decreased
by 13% yoy.                                                                     

Comparable store sales growth for July was 7%.                                  

Sales in July                                                                   

--------------------------------------------------------------------------------
| EEK million                 |        7/2008 |        7/2007 |         Change |
--------------------------------------------------------------------------------
| Retail                      |          87.1 |          78.1 |            11% |
--------------------------------------------------------------------------------
| Wholesale                   |           9.2 |          10.6 |           -13% |
--------------------------------------------------------------------------------
| Other                       |           0.2 |           0.7 |           -70% |
--------------------------------------------------------------------------------
| Total                       |          96.5 |          89.4 |             8% |
--------------------------------------------------------------------------------

In the month of July, Baltika's retail sales grew by 2% in the Baltic region    
(incl. 6% in Lithuania, 1% in Latvia, -1% in Estonia), by 20% in Eastern        
European region (incl. 23% in Russia, 17% in Ukraine) and by 110% in Central    
European region (incl. 52% in Poland, the Czech market was launched in October  
2007).                                                                          

At the end of July, Baltika Group had 125 stores with a total sales area of     
24,461 square metres. During the month a store in Poland was closed due to the  
end of the rental agreement.                                                    

Cumulative seven month sales of Baltika amounted to 647 million kroons (+3%     
yoy), including retail sales of 575 million kroons (+10%) and wholesale of 70   
million kroons (-19%). Wholesale revenues have declined in line with            
projections.                                                                    

EUR 1 = EEK 15.6466                                                             


Triin Palge                                                                     
Head of investor relations                                                      
+372 630 2886