Rättelse: NextFoods i USA gör storinvestering i samband med lanseringen av fruktdrycker med Probis probiotika

Rättelse: NextFoods i USA gör storinvestering i samband med lanseringen av
fruktdrycker med Probis probiotika

Probis partner i USA - NextFoods - har säkrat 16 miljoner US-dollar från
riskkapitalister som ska stödja rikslanseringen i USA av fruktdrycken GoodBelly.
Detta har i dag offentliggjorts i ett pressmeddelande. GoodBelly innehåller
Probis probiotikastam Lp299v och säljs nu både som shot och i en större
förpackning (quartergallon).
Merparten av investeringen i NextFoods kommer från Maveron LLC, ett
Seattle-baserat riskkapitalbolag med bland andra Howard Schultz, den välkände
grundaren av och VDn för Starbucks.

”Detta kommer med stor sannolikhet att få avgörande betydelse för oss i USA.
Investeringen visar att NextFoods är mycket nöjda med hur GoodBelly utvecklats
på testmarknaden och att man har stor tillit till vår probiotika”, säger Michael
Oredsson, VD för Probi.

I pressmeddelandet som har skickats ut av NextFoods beskrivs Probi som
världsledande inom sitt område. NextFoods har ensamrätt att använda
probiotikastammen Lp299v i fruktdrycker på den nordamerikanska marknaden. I
pressmeddelandet poängterar NextFoods att företaget planerar att fortsätta
arbeta med Probi för att ytterligare utveckla sin produktportfölj.

Pressmeddelandet från NextFoods kan läsas i sin helhet som bilaga till detta
pressmeddelande.

För ytterligare information vänligen kontakta:
Michael Oredsson, VD tel. 046-286 89 23 eller mobil 0707 18 89 30 
e-mail: michael.oredsson@probi.se
NextFoods - Makers of GoodBelly™  Probiotic Fruit Drink - Announces Strategic
Investment  From Leading Venture Capital Firm Maveron LLC
Company prepares for mass market launch of fruit juice-based probiotic beverages
with patented probiotic Lp299v 

Boulder, CO, August 5, 2008 - NextFoods, the new functional food company formed
by Organic and Natural Products industry pioneer Steve Demos (Founder and former
President of WhiteWave, Inc., makers of Silk® soymilk) and seasoned industry and
former WhiteWave veteran Todd Beckman, today announced a $16 million investment,
led by Seattle-based venture capital firm Maveron LLC.  Maveron, co-founded by
Dan Levitan and Starbucks CEO Howard Schultz, is investing in NextFoods and its
new GoodBelly™ brand of probiotic fruit drinks to enable the company to cement
its leadership position in the fast growing probiotics market through a variety
of consumer marketing programs designed to build awareness and drive increased
sales and distribution.  Various investors, highly experienced in the natural
products industry, also participated. 

GoodBelly is the first fruit-based, dairy-free probiotic product of its kind in
the United States.  Licensed from Probi AB, a Swedish biotech company and a
leading player in the field of probiotic research and development of effective
and well-documented probiotics, the patented and proprietary probiotic Lp299v
has been clinically tested and proven for 15 years to improve overall digestive
regularity and promote immunity.  With exclusive North American rights to
Lp299v, NextFoods plans on continuing to work with Probi to expand the offerings
in its NextFoods portfolio. 

GoodBelly is currently available in two product lines - GoodBelly Probiotic
Fruit Drink and 
GoodBelly Multi - and is distributed nationwide at 1,500 stores, including Whole
Foods Market 
and grocery chains such as HEB, Publix, Wegmans and Giant Eagle.  

NextFoods was formed earlier this year with a mission of developing and
marketing world-class, functional foods and products with scientifically proven
nutritional benefits.  Probiotics - which are ‘healthy bacteria' that help
maintain the natural balance of organisms (microflora) in the intestinal tract -
are an $11 billion global product category and one of the hottest domestic food
trends for 2008.  Probi AB, patent-holder for the proprietary Lp299vprobiotic
strain, is the dominant biotech company licensing unique and highly effective
strains of these healthy bacteria to food and supplement manufacturers
worldwide. 

“Maveron's stellar reputation and strong branding philosophy made them an ideal
investment partner for us,” said Steve Demos, CEO and Founder of NextFoods. 
“It's our vision to create a strong portfolio of world-class, “next generation”
food and beverage brands that are nutritionally superior, appealing and also
accessible to modern, health-conscious consumers everywhere.  The advancement of
human health and nutrition is our new frontier, and Maveron's partnership with
us will help make this vision a reality for the 40% of Americans with occasional
or chronic digestive issues.” 
“Maveron believes that the health benefits of probiotics will make them an
ubiquitous consumer product domestically, and that Steve and Todd have the
vision and execution ability to make NextFoods a market leader,” said Maveron
LLC Co-Founder Dan Levitan. “We have seen the tremendous success which they
created with the soymilk category and Silk® and believe that NextFoods has the
opportunity to achieve even greater success in the probiotic category today.” 

About NextFoods 
NextFoods is the new nutrition venture for Steve Demos, Natural Foods pioneer
and the Founder and former President of WhiteWave Inc., and Todd Beckman, former
Vice President of Business Development and Operations at WhiteWave, the largest
producer and marketer of soy-based products (Silk® brand) in the United States. 
Based in Boulder, Colorado, NextFoods adheres to a mission which fosters the
continuous improvement of human nutrition while demonstrating the values of
“Right Livelihood” for responsible and conscious capitalism. The team at
NextFoods is comprised of seasoned and passionate industry pros committed to
developing a series of world-class, highly nutritious, functional, “next
generation” foods while using sustainable, socially responsible organic
practices whenever possible.  GoodBelly™ Probiotic Fruit Drinks - the first
brand in NextFoods' portfolio - features GoodBelly, a quart-sized fruit drink
line designed for modern, health-conscious families, and GoodBelly Multi, a line
of single serving fruit drinks featuring concentrated probiotics, vital minerals
and a 100 percent daily value of 9 essential vitamins. GoodBelly products are
dairy-free, soy-free, wheat-free and vegan, and available nationwide at Whole
Foods Market and select top-tier grocery chains across the country.  To learn
more about NextFoods and GoodBellyproducts,please visit us at www.goodbelly.com.

About Maveron 
Maveron is a leading venture capital firm based in Seattle, Washington.  Dan
Levitan and Howard Schultz founded Maveron in January 1998 with the goal of
building a firm that would be recognized as the premier financial and strategic
partner to leading consumer-based businesses. 
Maveron's mission is to partner with entrepreneurs in the creation of
extraordinary companies in order to generate outstanding financial returns. 
Current representative Maveron investments include fast-growing consumer
companies, such as Potbelly Sandwich Works, Pinkberry and KidZui and monetized
investments, such as eBay (NASDAQ: EBAY), Capella Education Company
(NASDAQ:CPLA), Shutterfly (NASDAQ:SFLY), Cranium (acquired by Hasbro
NASDAQ:HAS), Qsent (acquired by TransUnion), Quellos (acquired by Blackrock
NASDAQ:BLK), Good Technology (acquired by Motorola NASDAQ:MOT) and lucy
activewear (acquired by VF Corporation NASDAQ:VFC).    
Maveron has approximately $850 million under management and 23 active portfolio
companies nationwide.  Maveron invests up to approximately $20 million in our
portfolio companies and look to partner with a small number of new companies
each year.  For more information about Maveron, visit www.maveron.com.  

About Probi 
Probi is a leading player in probiotic research and development. The company's
research is carried out using living micro-organisms with scientifically proven
health effects. The main research areas are: stomach and gastrointestinal
tracts, immune defense, metabolic  disorders as well as stress and recovery.
Probi's business concept is based on offering efficient and well-documented
probiotic product concepts with comprehensive patent protection, which result in
the possibility of considerably higher royalty levels than for the sector as a
whole. Probi's customers include leading companies in the functional foods and
dietary supplements marketing areas. Since the middle of the 1990s, the Company
has had continuous income from commercialized products. The global market for
probiotic products shows a favorable underlying growth. New insight into the
advantages of probiotics, an increasingly greater health interest and
authorities' increasing documentation demands and regulations are the primary
trends that support Probi.  Probi's shares are listed on the Nordic Exchange.
For further information, visit www.probi.com.  
### 
Media Contacts:  

For NextFoods/GoodBelly 
Laura Leinweber For GoodBellyOffice: 
949-369-9566Cell: 917-836-3196
laura@leaddogmarketing.com 

Isabelle Jetté     
For GoodBelly    
Office: 212-488-6548    
Cell: 312-636-6390 
ijette@leaddogmarketing.com  

Om Probi
Probi är en ledande aktör inom probiotisk forskning och utveckling av effektiv
och väldokumenterad probiotika.
Forskningsområdena är: mage och tarm, immunförsvar, metabola syndromet samt
stress och återhämtning.
Probis kunder är ledande företag inom affärsområdena functional food och
kosttillskott. Bolagets totala intäkter
var 44,7 miljoner SEK 2007, varav merparten royaltyintäkter. Probis aktie är
noterad på Stockholmsbörsen, den nordiska listan, Small Cap och har cirka 4 000
aktieägare. Läs mer på www.probi.se.