SUNRISE, Fla., Aug. 8, 2008 (PRIME NEWSWIRE) -- E Com Ventures, Inc. (Nasdaq:ECMV) announced today that it has changed its name to Perfumania Holdings, Inc. The Company's ticker symbol will be changed to "PERF" as of the opening of trading on the NASDAQ Capital Market on Monday, August 11, 2008.
In addition, the Company's shareholders approved the previously announced acquisition of Model Reorg, Inc. at a special meeting held on August 8, 2008. The acquisition is expected to close on Monday, August 11, after completion of closing conditions.
"Changing our name should strengthen our position in the marketplace," stated Michael W. Katz, President and Chief Executive Officer of E Com and Model. "'Perfumania' is the distinctive tradename by which we are best known. It will provide a strong corporate and commercial identification for the combined company."