BoConcept Holding A/S Central Business Registration No. 34 01 84 13 The annual general meeting of BoConcept will be held on Thursday 28 August 2008 at 4 p.m. at the company's office at Mørupvej 16, DK-7400 Herning (Base Camp). Agenda: 1. Election of chairman of the meeting 2. Management's review 3. Presentation of the annual report 4. Approval of annual report, including decision on decharge for executive and su- pervisory boards as well as decision on distribution of profit or covering of losses according to the approved annual report The board suggests a dividend of DKK 8 per share be paid for the 2007/2008 fi- nancial year 5. Election of supervisory board members According to the articles of association the supervisory board members elected at the general meeting must be re-elected on an annual basis. We suggest re- election of Svend Sigaard, Ebbe Jacobsen and Christian Majgaard 6. Appointment of auditors The board recommends reappointment of PricewaterhouseCoopers, state authorised public accountant 7. Suggestions from the board: • Authorisation for the board to - before the next ordinary general meeting - buy back up to 10% of the company's share capital referring to article 48 of the Danish Companies Act 8. AOB The revised annual report, the agenda for the general meeting as well as the sugges- tions are available to the shareholders for examination at the company's office as of 11 August 2008. BoConcept Holding A/S Svend Sigaard Chairman of the supervisory board Notice annual general meeting 11.08.2008 - 10/2008 Page 1 of 1