BEDFORD, Mass., Aug. 14, 2008 (PRIME NEWSWIRE) -- Mobile, telecom and broadband service providers are in an epic battle to maximize revenue, accelerate collections, expand their market share and minimize customer churn. The introduction of triple-play and multi-play integrated service offerings and the increasing number of subscribers in collections have been major drivers in this struggle.
In order to win the battle, these organizations need to proactively communicate valuable service information and offers that are customized to the individual subscriber. These organizations must also adapt their communications techniques to take advantage of the changing consumer preferences for voice, text, and email messaging.
SoundBite Communications, Inc. (Nasdaq:SDBT) is hosting the one-hour webinar to illustrate how integrated, multi-channel communications solutions can be deployed to proactively communicate valuable service information and offers that are customized to the individual subscriber. Webinar attendees will receive a complimentary white paper entitled "Competing for Subscribers in Telecom & Media Using Proactive Customer Communications: Optimizing Revenue, Collections and Retention," a custom publication commissioned by SoundBite and conducted by Yankee Group Research.
"Yankee Group research reveals that proactive customer communications are of tremendous benefit to both the enterprise and today's mobile consumer," said Ken Landoline, Program Manager for Enterprise Research at Yankee Group Research. "Furthermore, multiple delivery channels are growing in significance as a requirement for these types of communications. The success of proactive customer communications lies in the ability to deliver these important communications to customers on an opt-in basis on the individual's preferred channel and device."
WHAT: Maximizing Subscriber Value through Multi-Channel
Communications
WHO: Ken Landoline, Program Manager, Yankee Group Research
Jay Reilly, Director of Solutions Consulting, SoundBite
Communications
REGISTER AT: https://www1.gotomeeting.com/register/117783226
WHEN: Tuesday, September 9, 2008
2:00 p.m. ET / 11:00 a.m. PT
About SoundBite Communications
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results. Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time. Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications. For more information, visit http://www.SoundBite.com.
SoundBite is a registered service mark of SoundBite Communications, Inc.
(SDBT-G)