Andreas Sbrodiglia - BRIO's new CEO

Andreas Sbrodiglia - BRIO's new CEO

Andreas Sbrodiglia has been appointed as BRIO AB's new CEO. 

Andreas previously held a leading position at Hero AG, which acquired Semper AB
in 2006, where he was CEO from 2003 to 2007 and deputy CEO from 2000 to 2003.
Semper is the market leader in the Nordic region for baby foods and gluten-free
products, with a strong position in the UK and Russia. Hero AG is an
international consumer goods company with business activities in a range of
different product sectors where baby food is prioritised. 

Andreas has been chairman of Hero's companies in the Nordic region since 2007.
He has also worked at Arla, where, amongst other positions, he was CEO for the
company's international business.
“It will be very enjoyable and exciting to continue developing BRIO with its
strong and well-known brands, expert staff and not least its exciting product
portfolio. There's huge potential in these values,” he states. 
Andreas is expected to take over from the start of 2009.

Malmö, 14 August 2008

BRIO AB (publ)

For further information, please contact:
Daniel Sachs, chairman of the board tel: +46 (0)8 723 31 83
Andreas Sbrodiglia tel: +46 (0)70 585 57 17

BRIO is a Swedish company that develops and sells toys, prams, children's car
seats and children's furniture. The company was formed in 1884 and is today an
international Group with the BRIO, SIMO and Alga brands. The Group also includes
Scanditoy, an extensive toy wholesale business in the Nordic region. The company
has about 400 employees, is represented in over 50 countries and has been listed
on the O-list of the OMX Nordic Exchange Stockholm since 1985. www.brio.net