TradeDoubler appoints Björn Lindberg as Chief Operating Officer

TradeDoubler has today announced the appointment of Björn Lindberg as
Chief Operating Officer.  Lindberg, who has been with TradeDoubler
since mid 2000 and is a member of the company's Group Management
Board, will take on overall responsibility for TradeDoubler's sales
and marketing operations across all its 18 European markets plus
Japan. He moves into the role from the position of Vice President,
International Client Services which he has held for the past three
years.

Lindberg has been hugely instrumental in developing and growing some
of TradeDoubler's largest pan-European accounts. His previous roles
at TradeDoubler include Vice President Business Solutions, where he
was responsible for the development and sales of TradeDoubler's
technology solutions. Before joining TradeDoubler in May 2000 Björn
worked as a consultant at the American IT-consultancy firm EDS and
prior to that at Telia.  He has over 20 years experience in several
leading marketing and sales positions.

Lindberg replaces Andreas Bernström who is leaving TradeDoubler at
the end of September to pursue other opportunities, having been with
the company since early 2000.

TradeDoubler's CEO William Cooper comments, "I'm thrilled that Björn
has accepted the role of Chief Operating Officer and am greatly
looking forward to working with him in his new role.  He brings a
vast depth of knowledge to the role, gained not only through his
various positions at TradeDoubler but also through his experience
within the wider digital industry."  Cooper continues, "I would like
to take this opportunity to thank Andreas Bernström for the enormous
contribution he has made to TradeDoubler's success since joining in
2000 to set up our UK operation.  He has held several significant
roles over the years, including five years as UK Managing Director as
well as Chief Operating Officer.  I wish Andreas every success for
the future."

TRADEDOUBLER AB (PUBL)

For further information, please contact:

William Cooper, CEO
+46-8-405 08 00

About TradeDoubler
TradeDoubler's performance-based digital marketing products and
services provide companies with the tools and expertise to drive
results online whether they are looking to generate sales or drive
brand awareness. Headquartered in Stockholm, TradeDoubler boasts a
unique global reach with local presence in 19 countries. With a
breadth of expertise across multiple industry sectors and a network
of over 120 000 website publishers we help our almost 1 700
advertising clients globally to deliver online results.