Contact Information: Editorial Contacts: Kristofer Konietzko Breakaway Communications for GreenRoad 415-358-2491 Rachel Postlethwaite Breakaway Communications Europe +44 7949 883636
LeFleur Transportation Adds GreenRoad Safety Center to Entire Fleet
Company Reduces Risk by 77 Percent While Also Saving on Fuel
| Source: GreenRoad
REDWOOD SHORES, CA--(Marketwire - August 19, 2008) - GreenRoad Technologies, a world leader
in driver safety technologies, today announced that LeFleur Transportation
has added GreenRoad Safety Center to its entire fleet of more than 300
vehicles. LeFleur Transportation, an industry leader in scheduled and
non-emergency passenger transportation is dedicated to providing safe,
quality and cost-effective services to its clients.
The Ridgeland, Miss., company is one of the largest non-emergency medical
passenger transportation providers in the country. LeFleur's fleet of
specially equipped vehicles performs more than 750,000 trips annually.
Their client base includes state agencies, individuals, nursing homes,
medical facilities and worker's compensation firms.
Lefleur was making significant investments annually to provide extensive
on-the-job training while also performing multiple field audits to ensure
safety. The company needed a more cost-effective way to gain greater
visibility of driver behavior and provide feedback and training, while also
reducing accidents. In February 2008, LeFleur began a pilot of GreenRoad
Safety Center. Safety Center ranking is based on a color classification
system: a green light indicates safe driving, yellow needs attention and
red is high risk. During this four-month period 75 percent of LeFleur's
operators showed improvement, reducing the total fleet risk by 77 percent.
With the GreenRoad Safety Center, every LeFleur driver in the red zone
improved to green or yellow drivers.
"GreenRoad Safety Center strengthens our competitive advantage. We've
increased the safety of our fleet, improved the quality of services we
provide to our clients and strengthened the level of driver training -- all
while reducing fuel consumption and CO2 emissions," said John Kubala,
Director of Safety and HR, LeFleur Transportation.
"We admire LeFleur's level of commitment to safety which extends to their
community, clients and employees. Having always maintained a safe driving
fleet, LeFleur has now raised the bar by redefining safety standards within
their industry. We're very excited to welcome them to the GreenRoad family
and to continue working with them on achieving their safety goals," said
Dan Steere, CEO of GreenRoad.
Safety Center is a technology-based solution to driver safety that combines
in-vehicle coaching with web analytical reporting. An in-vehicle sensor
collects information on up to 120 different driving maneuvers. Each
maneuver is evaluated in 5 categories: acceleration; braking, lane
changing, cornering and speed handling. Using proprietary algorithms,
maneuvers are analyzed to give drivers continuous in-vehicle feedback about
areas that require improvement, and build their driver profile. Driver
safety levels are displayed using a color classification system: green
light indicates safe driving, yellow needs attention and red is high risk.
Feedback is also available in real-time using SMS, emails and Safety
Center's password protected website. Drivers and managers are able to
review detailed reports by fleet, driver, department, maneuver type, trip,
etc., to easily and accurately identify their high-risk drivers and problem
areas.
GreenRoad clients have reduced accidents by an average of 54 percent and
lowered accident costs by an average of 49 percent.
About GreenRoad
GreenRoad develops technology-based solutions to driver safety that stop
risky driving before an accident occurs, and dramatically reduce crash
rates and fuel consumption for fleets and insurance companies. Its
solutions are designed to empower drivers to manage their own safety by
giving instantaneous in-vehicle feedback -- without invading privacy.
Feedback is also available to drivers and managers in real-time using SMS,
emails and Safety Center's password protected website. Over time, GreenRoad
has proven that it can improve driver safety behind the wheel, resulting in
fewer and less severe crashes and significant improvement in fuel economy.
GreenRoad is backed by Benchmark Capital, Virgin Green Fund, Balderton
Capital and Amadeus Capital Partners. For more information about GreenRoad,
visit www.greenroad.com.
About LeFleur
Since 1993, LeFleur Transportation's mission has been to develop a
comprehensive human service transportation system that is dedicated to
serving the needs of its clients in the most cost effective manner
possible, while focusing on overall service quality. LeFleur has dedicated
its organization to building a transportation system that delivers the best
service available. The Mississippi based corporate office provides much of
the administrative support needed to efficiently manage LeFleur operations
spanning multiple states. A staff of 30 provides executive management,
accounting, risk management, purchasing and human resources. This approach
creates administrative efficiencies while allowing regional offices to
focus on delivering quality service. Today, LeFleur Transportation performs
over 750,000 trips each year nationwide with a fleet of 300 vehicles. For
more information about LeFleur Transportation, visit www.lefleur.net.