INTERIM REPORT FOR THE FIRST HALF YEAR JANUARY- JUNE 2008

INTERIM REPORT FOR THE FIRST HALF YEAR JANUARY- JUNE 2008

Weaker market softens,
but growth continues

April 1-June 30, 2008

• Brand sales* increased by 15 percent to SEK 477 million (414).

• The Group's net sales rose by 9 percent to SEK 95.8 million (87.8).

• The gross profit margin was 55.9 percent (55.6).

• Operating profit decreased by 14 percent to SEK 16.5 million (19.2).

• Profit after tax decreased by 14 percent to SEK 12.0 million (13.9).

• Earnings per share decreased by 16 percent to SEK 0.48 (0.57). Fully diluted
earnings per share amounted to SEK 0.48 (0.56).


January 1-June 30, 2008

• Brand sales* increased by 26 percent to SEK 1,165 million (927).

• The Group's net sales rose by 14 percent to SEK 234.6 million (206.5).

• The gross profit margin was 53.5 percent (52.6).

• Operating profit increased by 5 percent to SEK 53.0 million (50.6).

• Profit after tax increased by 6 percent to SEK 38.8 million (36.5).

• Earnings per share increased by 2 percent to SEK 1.55 (1.52). Fully diluted
earnings per share amounted to SEK 1.54 (1.50).


Comment from the President
“Björn Borg continues to grow steadily - at a slower pace but with strong growth
figures in several markets, not least
our newer markets, of which England is the most gratifying. Our largest market,
the Netherlands, also continues to
report high growth. We are now taking another step to increase our international
presence through a distribution
agreement in Canada, a new and exciting market for us,” says President Nils
Vinberg.


For further information, please contact:
Nils Vinberg, President and CEO
Tel: +46 8 506 33 700 or +46 708 6311 01
nils.vinberg@bjornborg.com

Björn Borg AB
Götgatan 78
SE-11 8 30 Stockholm, Sweden
www.bjornborg.com

Björn Borg is required to make public the information in this report in
accordance with the Securities Market Act. The information
was released for publication on August 20, 2008 at 7:30 a.m. (CET).