CARLSBAD, Calif., Aug. 22, 2008 (GLOBE NEWSWIRE) -- Who's Your Daddy, Inc. (OTCBB:WYDI) announced the new marketing strategy has generated sales of approximately $459,000 in the third quarter, as disclosed in the second quarter 10Q, a 349% increase over second quarter sales.
The Company expects sales will increase further as it continues its campaign.
The Company's strategy is to market its product line through affiliations with recognizable sports athletes in specific targeted geographic areas, while providing extensive taste testing at the point of sale.
Concurrently, through third party distributors, the company expanded foreign sales in West Africa and Mexico through prepaid orders.
The company also expanded its marketing programs to include the United States military, with the goal of supplying its King of Energy(tm) energy drinks to at least 10-20 military bases by the end of 2008.
Mike Dunn, CEO stated, "We believe our tasting program at the point of sale, which is significant part of our new marketing strategy, will accelerate the adoption of the product by the consumer." "One of our objectives is to produce a commemorative can acknowledging the Army, Navy, Air Force, Marine Corps and Coast Guard. Through this marketing program, a portion of the proceeds from commemorative cans would be donated to Fisher House, a non-profit organization providing housing to families of injured soldiers requiring specialized, extended away care. In addition we will donate to the Wounded Warriors Project, a non-profit organization helping severely injured service members aid and assist each other through programs and services meeting special needs."
About Who's Your Daddy, Inc.
Who's Your Daddy, Inc. is a brand management company focused on marketing, producing and distributing the Who's Your Daddy(r) King of Energy(tm) line of beverages for the rapidly growing $6 billion world energy drink market. Who's Your Daddy, Inc. stock is traded publicly under the "WYDI" ticker symbol. For more information, go to http://www.kingofenergy.com. The Company's blog site is at http://www.kingofbloggers.com
This document contains "forward-looking statements" related to future events which address matters that are uncertain. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not update our forward-looking statements.